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Ben & Jerry Recently announced that it would no longer sell its beloved ice cream products in the occupied Palestinian territories, citing inconsistencies with its core values.

"We think it's incompatible with our values ​​so that Ben & Jerry's ice is sold in the occupied Palestinian territory," the mark said in adeclaration on his website. "We also hear and recognize the shared concerns with us by our fans and our trusted partners."

The decision follows a toll on thethe war of 11 bloody days that occurred in May. At least 230 Palestinians and 12 Israelis were killed, including women and children, depending on the data compiled by theAssociated press. However, the company's independent commission pushes to draw its products from the territories for years, its leader saidNBC News.

Unlike other major food brands, Ben & Jerry's has a long history of taking public positions on social justice issues. UnderThe Values ​​section From his website, the company says:

We can use traditional and contemporary commercial tools to drive systemic progressive social changes by advancing the strategies of larger movements dealing with these issues, such as climate justice and social equity.

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At the same time, the parent company Unilever expressed his commitment to his presence in Israel.

"We are fully attached to our presence in Israel, where we have invested in our people, our brands and our business for several decades," said Mother Unilever in a separatedeclaration. "We have always recognized the right of the brand and its independent board to make decisions about its social mission. We also welcome the fact that Ben & Jerry's will remain in Israel."

According toNBC NewsThe Ben & Jerry Independent Commission has been created "so that a progressive business can ensure its independence and protect its values ​​when acquired by a great society." However, Anuradha Mittal, President of the Independent Commission, told the release of the Unilever Declaration without its approval.

"The declaration published by Ben & Jerry's regarding its functioning in Israel and the occupied Palestinian territory (The OPT) does not reflect the position of the Independent Commission, or approved by the Independent Council," said the Council in its own statement. "Taking a position and publishing a declaration without the approval of the Independent Commission on a question directly related to the social mission and integrity of the BEN & JERRY brand, Unilever and its CEO of Ben & Jerry are in violation of the spirit and the letter of the acquisition agreement. "

To block sales, Ben & Jerry's stated that he "informed our license that we do not renew the license agreement when it expires at the end of next year." Any decision of sale of Isreal "through a different arrangement" would be subject to the approval of the board of directors, says MittalNBC News.

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