Good Lifestyle

Anheuser-Busch recently announced hisSuper Bowl The plans and one of its beloved beer brands will be absent from the big game. To raise public awareness at theCOVID-19 [Feminine vaccination effort,Bud will renounce its national advertising place during the first time in 37 years.

A 30 seconds of Super Bowl costs $ 5.6 million in 2020,According to CNBC. The stains for this year 7 February broadcast are slightly cheaper at $ 5.5 million. The money that would have went to a Budweiser announcement will be reallocated to support Covid-19 vaccine awareness, Anheuser-Buschnoted in a report. (In touch:More Saddes restaurant closures in your state.)

But other drinks under the Anheuser-Busch umbrella will be included in four minutes of air, as well as a business location focusing on the role of Beverage Giant in recovery efforts.

"A key learning of 2020 is that we must prioritize humanity and purpose," Marcel Marcondes, the American CMO of Anheuser Busch, said. "So you see how you stand differently at the Super Bowl this year, starting with a bold commitment to Budweiser, next to the places of Micheloob Ultra and Stella Artois who cause us to think about what matters most in life, so May the bud that celebrates all their legends in an epic place. "

This is not the only business business plan company at the company's song for this year's NFL Championship.Pepsi is also in progress One minute or less advertising to focus on his 12-minute half-time show featuring the weekend, Matt Voda, CEO of the marketing companyTo optimise, call interesting.

"In this way, they get the best of all the results: they avoid the risks of hitting the bad tone with poorly executed places, they always get a thumb awareness of the sponsorship The Halftime Show and their brand can be part of The party, "he says. "It's an intelligent movement. Pass the nachos!"

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