The third food company of America reduces 20% of its products
Some of your favorite grocery stores may not cut.
Kraft-Heinz, third food company of America, will beInterrupt about 20% of its product lines by the end of the year, as it evolves to reduce its portfolio.With the ad, Kraft-Heinz follows other titans of food and drinks likeCoca Cola andPepsico, who recently announced similar sections to rationalize operations and eliminate dead weight in the middle of the pandemic. (In touch:15 classical American desserts that deserve a return.)
Cups will support the new Kraft-Heinz reduction strategy andUse these savings to strengthen its most successful product lines. In September, CEO Miguel Patricio announced its intention to increase its 30% marketing investments, with a focus on high growth products such as Heinz Ketchup, Kraft Macaroni and Cheese, and Oscar Mayer Lunchables. For example, long-standing classics like Oscar Mayer Dog Dogs areMake a makeover To suit new client sensitivities - a list of simpler ingredients and a new modern packaging.
And while these products clearly disappear from time to time,About one-fifth of the less popular items from the company, which account for more than 1,000 products, are planned for stopping this year.
For now, Kraft-Heinz refuses to reveal what products are on the cutting block, butjudging by the fall of pre-pandemic salesThey can include articles in the Jelo-o lines, whip miracle and Velveeta. What we know is that the cuts include mainly items sold in the United States and take place in the vast portfolio of the company,according toInternal business community.
Kraft-Heinz also removes the number of new innovation projects in its pipeline. In 2021, he will launch fewer products that this year, the President of the American area Carlos Abrams-Rivera said.
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