Good Lifestyle

Anheuser-Busch InBev is probably the first name that comes to mind when you think ofThe best beer producers in the United States. But Molson Coors Beverage Co. is on the same playground, and also produces part of the countryfavorite breweries. However, the manufacturer of Blue Moon and Miller recently announced recently that this stops 11 "economy" brands.

According toMarketingThe trademarks include Hamm's special light, the Henry Weinhard's private reserve, the light of life high of life, the edge of the ice jump, the KeyLightful, the KEYSTONE ice, the Magnum, the Mickey ice cream, The best Milwaukee bonus, Milwaukee, Olde English HG 8000 and Steel Serve 211. (Linked:The trends of the most popular beer right now, say experts)

The decision of Molson Coors to focus these beloved brands is one of the efforts to focus on the upper brands of its portfolio, as well as add new additions.

"We will invest greater behind our Global Seltzer fast-growing portfolio and we will permanently streamline our smallest briefing brand portfolio," said Gavin Hattersley, General Manager of Molson Coors, "said the second second second. . Call for type income, according to a report of FACT.Marketing.

Keystone Light is not going anywhere, despite the departure of two other brands (Keystone Ice and KeyLightful) under the same frankness. KeyLightful launched last year to try to compete with the naturies of natural light, according toFood and wine.

The original ice is also there to stay, but Icehouse Edge will not be on the store shelves store. Perhaps the most shocking brand to cut the range is the best Milwaukee premium, although the ice and light versions remain on the market.

It goes without saying that some Americans will probably devastated once some of these favorite worship beers left forever. However, Hattersley seems convinced that there are enough beer equivalents under Molson Coors to compensate for the sudden withdrawal of 11 brands.

"Distributors who sell brands such as Magnum and Mickey will feel it when they are interrupted," he said. "Our local sales teams are therefore in partnership with distributors and retailers on a commercial basis on output plans and to identify the swaps that make sense."

For more, be sure to checkWhat happens to your liver when you drink beer. And to get all the latest foods delivered directly to your inbox by email every day,Subscribe to our newsletter!