Good Lifestyle

World brands compete with each other in marketing moves, struggling for the love of the buyer and its location. Somehow it turns out better (and this is influenced by many factors: from the price, to the quality and recognition of the brand), and someone copes worse. To establish the position of world fashion brands, a well-known consulting company called Brand Finance presented the rating of the most influential brands of clothing. We are pleased to present to your attention the top 10 most influential brands.

1. Nike, $ 32 billion
In order to submit this list, specialists immediately took into account several factors: sales, marketing investments, the quality of the products sold, the satisfaction of people working in the company and in general the company's image in the market and in the world. In general, 50 names of brands entered the list, but the brand is located on the leading position. Last year, the company earned $ 32 billion dollars, thereby increasing its last year's income by as much as 13%. The secret of success and leadership in this ranking, according to specialists, is in successful advertising campaigns, as well as the release of a collection in the amount of Plus-size, whose popularity is gaining momentum every day, as well as the sensational yield of sports hijab.

2. H & M, $ 19 billion.
The second honorable place was the mass market of the H & M brand, which dresses a huge number of people around the world, thanks to the good quality and fairly affordable price of the products presented. They boast a profit of $ 19 billion, as well as the fact that they walked around their direct competitor Zara, with which for many years they are competing for buyers.


3. Zara, $ 14.4 billion.
In third place, as you already understood, known to all the Zara brand, which earned over the past year $ 14.4 billion as a whole, the specialists who constituted the rating, noted that both H & M, and Zara showed the highest sales performance worldwide, although Work in the mass market niche, and not luxury things.

4. Louis Vuitton, $ 13 billion.
However, Louis Vuitton from $ 13 billion dollars - the leader among luxury clothing brands. This means that the rich and famous world of this particular brand prefer most of all, making Louis Vuitton the most influential brand in its niche.


5. ADIDAS, $ 10 billion.
The famous German brand of sportswear and footwear has kept the leadership in terms of sales and income, but this time the ADIDAS is in the ranking of the most influential in the fifth place, missing his direct competitor Nike forward.

6. Uniqlo, $ 9.6 billion.
The Japanese brand Uniqlo confidently conquers positions, earning $ 9.6 billion over the past year. Now they are actively moving to the West and in the future can compete brands of the leading triple.


7. Hermès, $ 8.3 billion.
The famous brand (trendy house) Hermès most of the revenue does on such running goods as Kelly I Birkin bags. They never offer sales, do not give discount cards to their products. Hermès - creates high-quality luxury things, and the demand for them is growing from year to year. Over the past year, they earned $ 8.3 billion, being at the 7th place of the rating of influence.


8. Rolex, $ 7 billion.
For many years, the famous brand of Swiss watches Rolex holds a brand and falls into the tops of all sorts of ratings. Until now, Rolex is a sign of a good taste, underlining status. And the company's revenue at $ 7 billion dollars himself speaks for himself.

9. Gucci, $ 6.8 billion.
The trendy house and the Italian brand of Gucci clothing turned out to be the penultimate in the ranking of the most influential fashion brands. Gucci is not in vain is considered one of the most recognizable brands in the world, which for almost 100 years they know and love (therefore also often try to fake). The influence of GUCCI can not argue, the income of $ 6.8 billion in the past year.


10. Cartier, $ 6.7 billion.
Cartier is known all over the world as one of the best jewelry houses of France, which also produces hours, perfume and elite cosmetics. Cartier boutiques are located around the world, and among the rich and famous, especially prestigiously acquire a decoration or accessory of the famous brand. Last year, the Cartier brand earned $ 6.7 billion dollars and deservedly closes the top ten most influential fashion brands.