Good Lifestyle

Ever heard of Lipscanner? This new Chanel application released on February 22, uses artificial intelligence technology to identify lipsticks corresponding to a selected color, even allowing you to "test" the lipstick virtually.

How it works?

The lipscanner can be used to identify the exact color of the lipstick of any model or artist or give you the option of tone closer to it in a matter of seconds. If you prefer, you can also scan that beautiful bag or the red dress that enchanted you in the store - the app gives you a chanel lipstick option with the same tone or if there is no more similar color.

According to Cédric Begon, Chanel's connected experience lab director, artificial intelligence is very powerful with the correct tools. "When you test the app, you will see that we pay a lot of attention when you actually find the tone closer than you are interested when you take a picture of a face or object," he says.

It is worth mentioning that the app only works in a range of five colors: natural, pink, orange, red and plum. It also identifies the finish and final texture of the lipstick, which can be matte, satin, brilliant, gloss, or metallized.

Cédric still comments: "If you like this red, you can take a picture. If you are interested in a face - this face can be the one of a movie star, it may be your neighbor, it can be a friend, it can be the photo of someone on social networks - we automatically extract the tone and texture, and give you back Immediately the product with the nearest tone and texture found in the Chanel. "

And the good side of it all? As soon as you find the best lipstick for your need, you can use the front camera camera to prove virtually! This app helps a lot who wants to buy makeup during isolation and prefers not to visit the store to take the test.

The technology

Lipscanner technology may seem very simple, since it is an identification app for tones and textures. However, he took a year and a half to get totally ready and be released in the App Store. The artificial intelligence algorithm is exclusive to Chanel, and is even in patenting process!

Dozens of thousands of photos from the face of people were used, and their developers needed to study with great attention various shades of skin and lips, and how each lipstick color combines the skin.

In addition, they need to take into consideration the Lips of the App User, which in the registration needs to send a photo to receive the best recommendations for their skin tone. In the end, technology seems to be actually artificial intelligence, since it focuses on color extraction, tone and finish.

The beauty industry migrates to the digital world, and Chanel took a wide step to reach that feat. In the future, we hope to see more and more brands allowing customers to prove the products without having to go to the physical store.

What about privacy?

You should be wondering: "Will anyone have access to my data and photos?" The answer is no.

Lipscanner fully works on the cell phone, and is not connected to any external servers - that is, no one from the development company has access to the photos you upload in the app.

How can you access

Unfortunately, Lipscanner is not yet available in Brazil. But we know that it still only has a version for iOS, so if you have iPhone, you can wait a little that certainly Chanel will release the app in the near future.