Good Lifestyle

The modeling agencies were once an old form of perpetuation of negative images of the bay and dysmorphia of the body, fight against girls, girls too thin like livestock in track shows or photoshows. They do not really have a reputation for positive body - their representative lies are older and reduce the self-esteem of women and girls worldwide.

In 2018, this obsolete definition of a modeling agency is fortunately and, although more agencies more in the world were proliferating at an exciting rate, this anger does something revolutionary to fight the soul in the industry.

If you are in your twenties and thirty, this agency will turn you away. There is already a lot of restoration at this demographic age.A company called Oldushka (They are really not shy, with this name), represents only 45-year-old models. This range rises even up to 85 years old, for some people!


Although diversity go slowly in the fashion industry, Oldushka is an agency that helps in this mission, as well as the eradication of souvente. We never understood why the elderly was one thing. Each ride causes beauty and wisdom - the older you are that you are stupid - the elderly are very fresh that young people in the world, without a doubt.


The creation of the agency was inspired by the Igor Gavar photographer project that captured the retiree style, also nicknamed Oldushka. Most models are over 60, but there is a 45-year-old man named Sergey who gave chosen because he is older than he looks.

You might think it's the only job that these older models get, but they are very popular in Russia and regularly work in commercial catalogs and advertising campaigns. The oldest generation finally has its projectors in the fashion industry and we hope that other countries outside Russia are concerned.


These elderly people are glamorous and their faces are severe experience cards. Some of these women are over 60 but look younger than us. Move on Chrissy Teigen, all these girls are our #wcw. Tatjana Nekliudova 61, for example.


Or common hair, muddled hair and Irina Belishiva combinations, which could easily be in a video of diplomatic music. Men are also serious silver foxes, looking for any Santa Claus Supermodel with their fierce contact, Barishnakov-esque with eyes and their impressive beards.

We can not choose which one is our favorite - the grace and magniforation of the nobility in their eyes all make them stand up as equals proud to support each other in an age society. And it's the beauty of a project like this.


We hope that Oldushka gives these tenders the opportunity and the confidence to develop well in their sixties, seventies and eighties, without feeling as if society has banned their importance and relevance. They are incredibly relevant and Oldushka proves effortlessly.