Good Lifestyle

If you are in skin care or makeup, there is a good chance that you are regular Customer of Sephora . The beauty retailer is undoubtedly one of the best resources for high -end products, with more than 2,700 stores in 35 countries. But while their good reputation has remained quite consistent, the store is certainly no stranger to shake things up. And in the coming days, there are quite enormous changes in Sephora that buyers may want to know.

In relation: 4 upcoming changes in Sephora and Ulta, and how they will affect buyers .

1. Sephora adds delivery on demand.

It is not uncommon to order new beauty, cosmetics and skin care articles to deliver to your door to save time. But soon you could get the products you need even faster, thanks to a new partnership.

On September 9, Uber announced that it would add hundreds of sephora locations in the United States and Canada The Uber Eats application , by press release. The new offer will provide delivery to buyers who need a RE-UP on their essential products, all for the same price they would pay in stores and in as little as 25 minutes.

The new feature will also allow regular buyers of Sephora to link their Uber accounts to their loyalty program accounts with the store, which allows them to continue to accumulate advantages when they buy items. Companies will also reward the first buyers with a discount of $ 10 on all orders of $ 50 or more until October 30.

In relation: The former Sephora employee overflows all the "dirty secrets" on the products to be avoided .

2. Rhode finally hits the shelves in Sephora stores.

New product observations is not new to Sephora. But this week, you can finally get your hands on one of the most buzzing brands in industry.

Since September 4, buyers will be able to pick up Rhode elements In Sephora in store and online in the United States and Canada, according to a press release. The brand of celebrities, launched by Hailey Bieber , will have his basic products Added to the store's inventory, such as its range of peptide lips, eyeshadows, glazing milk and facial cleaner, according to the store website. All in all, the retailer claims that the launch is the most important for North America in all its history.

"My goal since the first day was to bring Rhode to as many people as possible, but they prefer to shop, whether online or in person," Bieber said in a press release. "Sephora, with its global footprint, was the perfect partner to help bring my vision to life."

International buyers will also not have to wait longer: the store indicates that the brand will be deployed in its locations in the United Kingdom later this fall.

In relation: 10 dupes of luxury “Spot-on” by Bath & Body Works, Sharing of experts .

3. A new brand for young buyers also joins the mixture.

It is not only Rhode that will make its debut this month in Sephora: the retailer also launched brand focused on teenagers sincerely yours Since September 5, Fashionista reports.

The latest products have been developed by creators of Viraux YouTube Jordan and her 15 year old daughter, Saltiness . The exclusive articles of Sephora have been specially designed for the sensitive skin of young users, including a moisturizing cleaner, a Seum mist, a daily moisturizer and a SPF sunscreen, which costs less than $ 30.

"Honestly, yours is made with younger skin in mind: clean, vegan, without cruelty and without rigorous anti-aging ingredients", "," Mara C. Weinstein Velez , MD, a dermatologist who helped develop products, told Fashionista. "Our" friendly formula "combines encapsulated hyaluronic acid, niacinamide and ceramids to hydrate, soothe and strengthen the skin barrier. It is designed to be soft but super effective in developing the skin, keeping things balanced and healthy. ”

The move marks the first time that a brand in Sephora focuses specifically on the Gen Alpha teenager , Reports Glossy. The two founders also took the comments of more than 60,000 adolescents while developing the products to ensure that the concerns of their generation were heard.