Good Lifestyle

An annual fee score of $ 65 You access the vast collection of Costco bulk goods, name-Marque clothes at reduced prices (including brands like Champion And Nautica ), And Culinary dupes . For many families, membership fees are easily compensated by what they save during the first months.

However, some experts argue that the strategic architectural design and costco pricing model is a way to attract buyers and collect more money. In a new article, the business guru Adam Burge , of the famous Instagram account @Corporatesurprises , actions Seven ways Costco encourages its members to spend more.

In relation: 4 major Costco changes arrive in stores and how they will affect you .

Purchases at Costco is a bit like walking in an amusement park. There are different "land" or theme areas. For example, just when you enter Costco, the first area with which you are welcomed is the display of large ticket items, such as smart televisions or luxury jewelry.

Do not be fooled, it is not an error.

"It is not only for the show - canceling your brain at these prices gives everything else a good deal," said Burge. "According to retail analysts, this tactic increases the perceived value of intermediate level items and considerably increases the total of the average basket."

He underlined: "This loose detergent of $ 19.99?

Fomo, or the fear of missing, is real ... especially in the field of purchases. If you see an article tagged with a “limited time” or “special edition” label, you may be more inclined to buy it, even if you do not necessarily need or do not want it for fear of exclusion.

"Costco runs the stocks often, so if you don't buy now, it might have left for months ... or forever. This tactic leads to faster decisions - and explains why Costco sells for seasonal items in days," shared Burge.

Let's talk about the beloved free samples of Costco - which, let's be honest, are not really free .

"This ravioli? Converts into a cart full of frozen dinners," said Burge. He described the stations of free samples of the warehouse "a strategy of $ 500 million per year disguised as kindness".

And he is not the only one to think so. "Many studies have shown that the provision of free samples can stimulate sales of at least 30%, swinging you to buy things that you have never planned to buy", " Sara Skirboll , an expert in purchasing and trends Fan , previously told Best life .

In relation: Costco buyers abandon these 8 Kirkland products: "Worse than everything I tried."

According to Burge, Costco members "spend twice as much by travel as non-members in other stores on a large area" because they feel under pressure "to have the value of their money". This is what he called "a locking of behavior".

Costco dry files declare that its membership fees have "a significant effect on profitability" and "strengthen the loyalty of the members", as Best life previously reported. "Because they are engaged even before purchases do not start, most consumers do not take them into account when examining the price of a Costco article, and therefore think that they are really saving as they are really," we said.

Have you ever noticed that Costco warehouses do not play music or do not display panels? Or what about the fact that they count strongly on brilliant and fluorescent lighting compared to natural light-why are there no windows? According to Burge, this design of the store floor is "intentionally austere" and strategic.

"This allows you to focus on one thing: buy. And with huge carts and wide aisles, the space itself encourages volume. Buyers stay longer and spend more-without even realizing it," he said.

As a study published in the Journal of Marketing underlined: "The more a buyer is in the store and exposed to more items, the more the probability that the buyer is exposed to items that receive a lack or a forgotten need."

The retail flight levels passing through the roof, many stores lock the items behind the glass cages, but not Costco. In fact, the warehouse embraces the endowment effect, which is quite the opposite.

"The physical management of a product increases your emotional link with it," said Burge in her article. "When you taste, hold or load a 12 pack in your basket, you start to feel. This is why Costco displays are open, unlocked and inviting. It's not chaos. This is conversion."

In relation: 9 Costco Insider Secrets each member does not know .

Costco's cash ritual has undergone recent changes, which, for the most part, went well with buyers. This is crucial for the long -term success of the company, said Burge.

"This" point "bias makes you remember the best and last moments. This is why people appreciate the Costco race-even if the lines were long and the store was wrapped," he explained. "Positive endings [lead] the rate of return of 83% within 30 days."