Good Lifestyle

For many Americans, Starbucks is a way of life, to commemorate the beginning of fall with this first Pumpkin spices latte To start each morning with a cup of hot coffee. Naturally, many customers are defensive of their long -standing routines, and many have now brought social media to slam Starbucks for its upcoming store changes.

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Longtime fans of Starbucks grow back against the planned renovations.

CEO of Starbucks Brian Niccol said the company is Upgrading of locations To return to a “coffee atmosphere” which includes comfortable seats, comfortable lighting, local illustrations and local design elements, Fortune Reports.

But in a recent thread on the Landret R / Starbucks, customers immediately moving against the move .

"Starbucks Pioneer The" Café du Futur "by doing ... exactly what they had done about six years ago and decided to change for no reason," says the original poster. "It's not the coffee of the future, it's just a basic [explanive] coffee. If I wanted to go somewhere to sit down and enjoy the coffee, I choose a local coffee with comfortable seats and hot lighting and no music that sounds on a system of speakers on Starbucks every time."

Others have argued that they do not attend the chain of the atmosphere. "If I have time, or if I want to sit down, I go to my local coffee, which charges me $ 4 for the same glass that I receive at Starbucks for $ 8. I only go Starbucks when I am in a hurry for the time," admits a customer.

A common reproach in the wire was how the company made many hard changes in response to the COVVI-19 pandemic, some saying that it was "literally impossible" to even consider spending time in cafes or taking advantage of experience outside the transaction. But despite the planned strategy to compete with local cafes, a user has pushed back, saying: "Starbucks is only fast food, zero culture."

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Starbucks also abandons certain store formats.

Starbucks will also start removing your big 90 Pick-up only Locations that produce mobile orders. "We found that this format was too transactional and lacking in heat and human connection that defines our brand," Niccol told investors during a call last month.

In a separate thread on the R / Starbucks sub-program, the Pending change seemed to rub most people in the wrong direction, including current baristas. Some have argued that they would really prefer to work in a location only, while others stressed that it was strange to keep locations behind the wheel only if the ultimate objective was to create welcoming environments for customers.

"They are apparently in a double connection: Actualize Starbucks as third place or current Starbucks as get your coffee and leave it," said a customer. "The corporate identity crisis is funny."

Other former employees indicated how the last changes were a little cervical boost from the previous pivot of the chain. "A large part of the reasons for which I left Starbucks was due to the fact that he had the impression that they had completely abandoned their previous objectives to be a welcoming third place," they wrote. "During the two or three years, I spent with the company, I felt like I had it going from a coffee where people could spend time and have fun in a fast food joint with more sugar and fancy marketing syrups."

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Others have challenged long -standing policies.

In a separate thread, a current employee argued that Starbucks was Starbucks Forced commitment policy Customers actually had the opposite effect.

"Even as a customer, the interest of the mobile order anywhere is so that I can speak to as few people as possible, ideally none: enter, place my order and go ahead," they write. "Now you are struck by a choir of" Salut, welcome to "when you come to the store of all baristas, and you must interact with anyone who is subject to the position of the green apron and that my drink was passed out. It is crazy and much too much interaction for a short transaction like this."

Another employee said that long -standing policies like writing on cups, greeting all those who enter a place and trying to create significant ties with customers have meaning on paper, but that they have been depreciated by the way they are without discrimination.

"These are wonderful things to encourage and do good deals, but to force your workers to do them eliminate everything that makes them special and desirable, and now it is in fact a deactivation for certain customers," they explain.

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Recent sales figures show that Starbucks could lose customers.

Starbucks' decision to become more inviting could also be the result of some dark news. According to his Q3 report Emitted in June, the company saw a drop in pedestrian traffic in its locations for six consecutive quarters, while operating income increased from $ 1.4 billion the previous year to $ 918.7 million. At the same time, the coffee chain also displayed a 7.7% drop in the operating margin due to additional labor costs and inflation.

"Given the fact that we have a lot of flights, combined with the uncertain consumption environment, we are conservative on how current annual shift trends will change in the fourth quarter for the American company operated by the company", CFO CFO of Starbucks Cathy Smith said during a call for results.

In addition to the on -site renovations, the company brings menu changes. This includes sugar reduction, adding items such as cold foam proteins and increasing the number of vegetarian and vegan options. The company also said that it did not intend to increase its prices as soon as possible, despite new prices and an increase in operating costs.