≡ Most followed influencers in Brazil in 2025》 Her Beauty
Do you know who are the most followed influencers in Brazil in 2025? See a list with photos.
Brazil is a real barn of digital influencers, and not lacking in the country are successful people in the middle. In this article, we present the Brazilian influencers with the largest number of followers who post relevant content in the beginning of 2025.
1. Neymar Jr
A star of the Brazilian team and the Arab club al-Hilal, Neymar is quite active on social networks and has accumulated more than 329 million followers.
The ace has been far from the pitch for some time because of an injury, but still arouses the interest of the public, who accompanies him to learn more about his daily life and career. In addition, around and then Neymar releases some publicity from his sponsors, such as Konami, Puma and Rolex.
2. Whindersson Nunes
The humorist, digital influencer and boxer Whindersson Nunes is one of the most charismatic figures in the country. Piauiense today has over 153 million followers on their social networks and their popularity keeps growing.
In addition to making a tremendous success with their shows and videos with humorous content, in recent years Whindersson has also ventured into combat sports, more precisely in boxing. So far, the humorist has participated in 6 clashes, considering amateur, screening and professionals.
3. Anitta
Brazilian singer and businesswoman Anitta Larissa Machado, or just Anitta, is one of the great digital influencers of the country. The singer exploded in popularity in Brazil in 2013, with the song “Show of the Power”, from there, her presence in the media and social networks grew absurdly. With this, it currently has more than 126 million on social networks, and has a consolidated artistic career.
4. Ronaldinho Gaucho
Former soccer player and now digital influencer Ronaldinho Gaúcho continues to reap the fruits of his popularity even from the time he enchanted the world of football. With more than 119 million followers on its social networks, “Wizard” comes back and a half stars in several advertising campaigns, shares iconic moments from the time when he was a professional player and shows details of his daily life.
5. Virginia Fonseca
The influencer, model, youtuber and businesswoman Virginia Fonseca is one of the darlings of the Brazilian public. The muse, which has over 103 million followers on social networks, usually shares content related to fashion, lifestyle, aesthetic care and beauty tips.
Taking advantage of her fame only growing, she has also launched a line of clothing, as well as a cosmetics brand, Wepink.
6. Vinicius Jr
The current best player in the world according to FIFA, Vinicius Jr. is our reference when it comes to football. The Brazilian shirt of the Brazilian team and Real Madrid, besides delighting the world with its performances in the lawns, is also a tremendous success on social networks, accumulating over 90 million followers.
On social networks, the star usually shares advertising from various brands and moments of their daily lives, but also acts as a defender of social justice.
7. Larissa Manoela
Actress, influencer and singer, Larissa Manoela is also very successful on social networks in Brazil, where she has accumulated more than 88 million followers.
The 24 -year -old was one of the most talked about subjects in the country in 2023, when she revealed that she was breaking the business society she owned with her parents. At the time, the subject generated great repercussion, and Larissa Manoela, who was already quite popular, gained even more notoriety.
8. MAISA SILVA
Presenter, singer, actress and influencer, Maisa is a real star, extremely popular in the country, accumulating more than 87 million followers on social networks.
The young woman started to gain notoriety when she appeared on the Raul Gil program in 2005, when she was only 3 years old. Since then, he has done several works on television stations, and it has not been long to become a phenomenon of popularity on the internet.
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