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Linkedin is like the largest digital in the world networking Event - There is no free drink, and the event is never really finished. Instead of attracting people's attention with the perfect tie or anecdote, your LinkedIn profile is your handshake and its firmness is based on the details of your page. But do you know how to create a strong LinkedIn profile and what type of message do you send with yours?

Although LinkedIn is a form of social media, it requires a higher level of professionalism and finesse that Instagram or X. Connect with a potential employer is not as simple as to slip into your DMS. Linkedin is a platform that allows you to present your achievements by giving job seekers access to its vast professional network where people can connect with industry leaders and employers. And the best way to attract the attention of the people you want to connect is to build your profile in the perfect. Here are several tips supported by experts you can use to improve your page.

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How do you create an effective LinkedIn profile?

When you create your LinkedIn page, it is important to take the time to analyze who you are as a professional and where you want to be in your career.

"Before you can create an effective LinkedIn profile, you must understand the message you want to communicate to the world and the career objectives that you are looking to achieve in the next two to seven years," said Arissan Nicole ,, a career coach and expert in workplace and LinkedIn. "Once you have a clarity around these questions, you can start strategically optimizing your profile."

Nicole continues: "In the end, LinkedIn is a visual narration tool, and you want him to speak for you when you are not in the room and complete the movements you make in your life outside the flat -Form.

Like Rome, your LinkedIn profile will not be built in one day, because there are many factors that contribute to a solid profile. Vitré Koval , a global hiring and remote work lawyer at Overall , suggests ensuring that your profile is complete, "including a professional photo, a summary, a work experience and an education, with all the details in each section of the profile."

Below, we will discuss how to make each part of your LinkedIn shine and emphasize who you are as an employee. We will also provide advice on how to attract the employer and the work you want.

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1. Improve your profile photo.

An image can say a thousand words, so make sure that your LinkedIn photo says you are professional and focusing on your career. Although you can think that your best live photos on Instagram is not the gallery you want to shoot for this profile.

"[Your profile image] takes on a very important space on LinkedIn, since it forms most of your first impression," explains Koval. "The right profile photo must be professional, clear and friendly, depicting a person in professional outfit or other intelligent relaxed. Face fills approximately 60 to 70% of the frames. "

Also make sure that your face is focused on the photo.

Daniel Space , A Human Resources Expert Advise job seekers not to feel obliged to pay professional photos for their LinkedIn profiles. Following these directives, once done correctly, may be more than sufficient.

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2. Present your skills and experience in a clear way.

Whether your professional experience is in -depth or at its beginnings, it is important to focus on the relevant parts of your journey and your talents when you add them to the sections of "skills" and "experience" of your profile.

The information you list in the "Experience" section should detail all your professional responsibilities in a digestible and friendly manner. Although you will probably need your CV to fill this part, make sure it doesn't read like one.

"As part of the" Experience "section, highlights achievements rather than listing the tasks," notes Koval. "If possible, show how the work you have listed [had an effect], with quantifiable results."

As for the "approval" section of the page, "Look for the approvals of colleagues that would add credibility to enlisted skills", explains Koval.

In other words, it is normal to be a little picky whose approvals you make visible on your profile.

According to Linkedin "20 steps to a Better LinkedIn profile in 2024", "Once the endorsements start to enter, you could see that they distort the accent of your LinkedIn profile in a way that does not reflect who you are."

There is nothing wrong with this super useful colleague who encourages you on your page in this way, but it should not be highlighted on your profile if it is not in accordance with your current career path. So, do not be afraid to be selective and "proactive in the management of your approval list using the editing features in the" Skills "section of your profile - you can choose which one to display and hide."

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3. Start with LinkedIn content.

The golden rule of social media is to get involved with messages and profiles of others as you want to get involved. Although commitment is not a requirement, it does not hurt.

"Be active with the participation of the content and respond to the threads on LinkedIn a major reward for job seekers", shares Koval. "This will make you more visible and present your knowledge and your passion for your industry. Being an active member well known to your professional community because of your good practice to make comments, share articles or even publish thoughtful content, made of You an attractive employee for potential employers. "

LinkedIn is not the ideal place to scroll and hide, but at the same time, nobody pushes you to become an influencer of career who publishes on each meeting with the place of healthy work. (We all know this person, and we could even judge them!) Don't be afraid to get into the game and get on the chronology in your own way.

4. Spend time on your title.

Your title is one of the first things that someone on your profile sees, so make sure it is Grabby and really reflects who you are. But while the titles should attract you, do not forget to keep it professional.

"Focus on the first declaration in the title of what you do and with whom you work," said Deb Feder , a business growth coach and CEO of Feder Development , Llc. "This first section of the title is what is shared on the platform when you publish and you commit [with] other content. Save your hobbies, your interests and your qualifications for later in the title or in the content of the profile. "

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5. Optimize your LinkedIn profile.

Without being a data analyst or referencing guru, you can optimize your LinkedIn profile to make the most of your page and the global site. It starts with the effective use of keywords throughout your profile. AE0FCC31AE342FD3A1346EBB1F342FCB

"In order to properly optimize keywords, you must consult publications for the roles you want and withdraw the specific words that companies and recruiters use," explains Nicole. "Then make sure that these words are in your title, summary, experience and skills section. Do not make your title too verbose or confusing. If you are looking for project management roles and leader roles, -You that it is in your title. "

When recruiters examine profiles, they are looking for keywords depending on the role.

"Your title needs them to think" that's exactly what I'm looking for, I want to know more "," explains Nicole.

Optimizing your profile does not represent more than the addition of good keywords - this means providing information in a very concise and easy -to -read way. When you create your title or part of your profile, cut the plush. Nicole suggests wondering: "If it was the only information that someone had about you, what is the story she tells?" Or "What is the most important information to know?"

"Linkedin displays only the first 80 words, so make this summary that attracts attention, and make them want to click on" See more "and continue to read," she adds.

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6. Request recommendations.

The recommendations are not only reserved for requests for higher education and new restaurants to try. One of the most underestimated dorsal spine of a solid LinkedIn profile is the relevant recommendations that reflect the recent achievements of LinkedIn connections. So don't be shy.

Consider it as "a kind of professional" social proof "for recruiters and others who are looking for new potential employees", explains Vanessa Francis Gray , A Professional growth coach . "The recommendation gives these users an overview of the job ethics of the job seeker, the personality and the professional history."

But it is also important to choose the right people to give you a recommendation. Gray suggests choosing someone you have a personal relationship and you've worked a lot.

"It would be preferable that job seekers request the recommendation first of the LinkedIn platform," advises Gray. "This gives the recommendation an alert according to which the request is pending, giving recommending the time to think about what to publish."

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7. Maximize job search tools.

In addition to making your LinkedIn attractive for employers, you can also operate the job search tools of the platform. By looking for jobs on LinkedIn - a bit like other social media platforms - the site learns what interests you and suggests roles according to your research history. The space suggests spending as little as 10 to 15 minutes three times a week looking for LinkedIn for the jobs you want.

"Once LinkedIn recognizes you as a job seeker, he will provide you with better experiences such as improving your discovery when recruiters are looking for similar roles, in addition to providing recommendations for open roles or roles Soon open "explains.

3 current connection errors that you should avoid

To make sure you make the most of LinkedIn, avoid these current errors that job seekers make.

1. Make sure your profile is complete .

Although it may seem very obvious, it is actually easy to miss. When you look at your profile, make sure that all aspects are over. The incomplete profiles can be considered as obvious supervisors, so be sure to cover all your bases, recommends Koval.

2. Use LinkedIn as a personal and professional tool.

You are more than your work, and yes, even on LinkedIn. Do not be afraid to show your personal side (in moderation).

"When people only talk about their current business or their profile is read as a corporate puppet, you miss the opportunity to tell your story and present your achievements beyond what you do in your business" , shares Nicole.

Again, it is not your Instagram, so instead of dropping subtle excavations to your ex, post a photo of yourself by finishing a marathon or finishing renovations at home. The display of personal information helps you to appear more well balanced and more kind, which employers appreciate.

3. Make sure your experience section corresponds to your CV.

Although you don't want your LinkedIn to read as rigid as your CV, it is important that it is reflected.

"Yes, your CV will not have everything your LinkedIn does, but if the names of your business and the dates of your business do not line up, potential employers will consider it as a red flag," warns Nicole.

So be sure to keep your LinkedIn and resume update!

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Wrap

Your LinkedIn is like a window on your career, which is why it is so important to have a clear and complete experience for those who visit your profile. Your LinkedIn is an opportunity to put your best professional foot forward everything by undeniably being yours. Follow these tips and take all the time you need to make your profile big.