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Everything becomes more expensive these days, we therefore choose cheaper options each time we can. One of these easiest places to cut the corners is on clothes - after all, why drop $ 125 on an item that you can find for $ 25 elsewhere? If you are in Find agreements , you may have encountered the Cider application and you wonder: is cider legitimate? Continue to read to learn everything you need to know about the company, from its operation and why it is so affordable to the facts on its safety and reliability. We called the pros so that you can make a more educated purchase.

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What is cider?

Cider is a fast fashion retailer only sells everything, dresses and jeans with swimsuit and sweaters. He was launched in 2020 by Fenco linen , who is currently fashion director, and Yu Oppel , who is marketing director. The mysterious brand has its business offices in Los Angeles, and its main warehouse is in Guangzhou, China, which is considered rapid fashion.

Although it is much more recent than fast fashion brands like Shein, Asos and Boohoo, which was launched respectively in 2008, 2000 and 2006, Cider has already caused a sensation. According to Techcrunch , The Cider application, where most customers buy customers, has been downloaded 7.4 million times. Almost half (43%) of these downloads were in the United States, and the application is also popular in the United Kingdom, Germany, France, Canada and South Korea. To obtain the scoop on its size: it is estimated at around 1 billion dollars, and it is available in more than 130 countries.

Unlike many other rapid fashion brands, Cider has its niche as an application for the young generation.

"It is particularly popular among buyers of the Z generation, because it has more trendy items that you will not find in most stores," said Jeanel Alvarado , detail expert at Retail business . "Although prices are comparable to those of H&M and Zara, these fast fashion retailers transport more basic items that would be ideal for a mass market - think of cardigans and tracksuit in trenches and sun dresses. ""

Cider, on the other hand, will have all the most trendy cottagecore dresses, animal print pants and hook swimsuit hidden. "He drew the attention of young buyers who are looking for something unique, original and expressive," said Alvarado.

In addition, cider clothes have an inclusive size size from XXS to 4XL (or 0 to 26), making it a draw for buyers whose sizes are not available from other retailers. While clothing in many stores with a wide range of sizes may seem to be frumpy or obsolete, cider is used for everyone.

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Is cider legitimate?

Yes, the cider is legitimate. If you place an order via the application or the website, you can receive it without problem. The article can be of lower quality that you expect, but that will be what has been described on the website, and your payment method is unlikely to be compromised.

But there are a few things to consider. On the one hand, if you are looking to avoid another ultra-fast fashion brand, you will want to avoid the Cider application.

"I went to Guangzhou, in China, where there is the seat of Cider, and there are thousands of new items produced in this province alone, with large shopping centers that the retailers can buy to sell in Line or in their stores, "explains Alvarado.

Although cider devotes part of his website To describe its sustainability efforts, it enters the rapid fashion category.

Why has the company become viral?

Tiktok has a lot to do with that! In 2021, actress Christa Allen , who played Jenna Rink, 13 (represented by Jennifer Garner ) In the cult-classic film 13 in progress 30 , turned 30. She wore a version of the emblematic striped Versace dress carried by Garner in the film, and the Internet was unleashed.

Cider created a replica of the dress, and it quickly became viral. Vogue has directed a story on the dress of $ 13 , with quotes from Fenco Lin, and suddenly, the cider was on the map.

But it did not take criticism for a long time to note that the potential flight was at stake. Allen bought his dress from the designer Wanda Cobar , which sells the part on order on Etsy. It costs 368 euros, so it's easy to see why Cider dress ($ 20) rather stole the shelves. More accusations of design conceptions followed.

Are clothes of good quality?

There is only a certain level of quality as a price as low can allow. "Cider clothes are cheap because they are produced in China, where the cost of labor is low, and most of the clothes listed are made of less quality fabrics like polyester, so that they can afford them to Sell for less, "explains Alvarado.

Because cider is obtaining in a range of manufacturers, some buyers dispute the consistency of its dimensioning. Although you can be a way in one room, you might be a large or even an extraarge in another, so be sure to check the table of sizes for each individual element.

Then there is the shipment. Customers can expect to wait approximately a week before receiving their orders - and that is the best of cases. "It takes seven to nine working days to ship, which, if you include weekends, is about two weeks before you see your order," said Alvarado.

This also helps cider to maintain low prices: "They save money by not providing express shipments", explains Alvarado.

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Are cider clothes ethical?

There are some factors to consider.

Waste and overproduction: Cider praises that he has a "smart fashion" model: "We only produce what our customers want," writes on his website. "We adjust real -time production according to customer comments and data, producing less waste than traditional retail fashion brands."

However, surveillance group Of course, you gave cider, like many other rapid fashion companies, a "very bad" sustainability note and says that the "smart fashion" model could be greenwashing, that is to say when clothing brands use Vague language to make itself seem more durable than they are.

"It uses some low impact materials, producing dozens of clothes massively made from harmful fabrics such as virgin polyester and spandex," writes of the brand. The retailer also promotes overconsumption by frequently abandoning new styles. AE0FCC31AE342FD3A1346EBB1F342FCB

Chemicals used in manufacturing: There was no report on chemicals in cider clothes specifically, but brands clothes like Shein and Aliexpress , who use similar manufacturers, have become positive for High chemical levels Like lead, PFAS and phthalates, according to a CBC report. These can be harmful both for the carrier and the environment when sent to the discharge.

Announcement accusations of intellectual property: THE 13 in progress 30 Wanda Cobar's dress was not the only time the cider was accused of theft. Like many fast fashion brands, there are many cases. In 2021, Designer @crochetbao published a photo On Instagram of a strawberry sweater, she had crochet next to an image of a strawberry sweater on cider. "Cider Sole My Picnic Garden Design," she wrote. "Of course, they have changed the neck and the rear panel a little, but this design is undeniably mine."

In 2022, Creator @lydiaboldon_ explained that a jacket she had sold on Etsy had been torn off by cider. "I know that we always see big brands copying small designers, but I thought it would not happen to me because of the way I work from materials in the 2nd hand and how most of the things I do are only one-off !! "

Working conditions reports contrary to ethics: Many fast fashion brands pay low wages to make cheap and cute clothes. "Although Cider checks some of his suppliers, the fact that he does not seem to pay a decent salary in one of his supply chain is a huge red flag," writes well on you.

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Tips for how to buy cider

Do not shop for the staples

Because cider is a quick fashion brand, quality does not always hold over time. If you are looking for bases that will last for years and that seem crisp you all the time, you will probably want to buy elsewhere. By investing more in your clothes in advance, you will have more for your long -term money.

Familiar with the return policy

Cider Offer of free feedback As long as you ask one within 14 days of receipt of the order and make the return within seven days of receiving the return label.

You cannot trade. You can either recover the money from your original payment form or receive store credit. Some items, such as those marked on the final sale, may not be eligible for returns.

Their customer service team is also available to help you in the case of missing information and lost packages, but only if you act quickly. Once the item has left the installation, your chances of obtaining a refund narrowed considerably.

Check the dimensioning graphics

You shouldn't go with your gut when you choose your size on the cider. Instead, use the dimensioning guide, which is available for each item near size options. Size guidelines can move from one element to another, so you must assess each part separately.

Read critics

Cider has a complete examination section, and you should always check it before ordering. You will be able to see the star note of an article on a scale from one to five; Critics can even leave comments and share photos of the pieces. When you decide to make a purchase, you can scan criticism to see if most customers seemed satisfied with their product, if the part arrived in time and if the photos that the criticisms shared were the same as those announced.

Conclusion

Cider has many fresh and trendy items that often become viral on Tiktok. Before shopping on the website or the application, you will want to decide if the quality is worth it because many buyers declare that the items do not hold in the long term. You must also show reasonable diligence to read criticisms of different pieces and read the return policy closely. For more news and advice on the fashion industry, visit Better life again soon.