Good Lifestyle

As we all know, life is expensive at the moment - it seems that we cannot get a break in the endless increases in bills and the price increase in the supermarket. These circumstances generally encourage many people to turn to dollar stores , but according to the data and the news of the store closings to come, this is not the case for the moment. According to a new CNBC report, buyers abandon the family dollar and the general dollar. And there are several reasons why.

In relation: $ 4 items to buy before their price increases .

The two dollars stores are in trouble, but in the case of Dollar General, sales remain up, just not at the level Analysts initially predicted, John Strong , the business administration professor at William & Mary, told CNBC. Illustrating this, the actions have dropped by more than 30% in the past year.

Family Dollar, on the other hand, has never been the most lucrative of the Dollar store group, Strong told CNBC. He has a customer model and a different store from his parent company, Dollar Tree, which is a "modernized old variety" store. This contrast made the merger of the two companies much more difficult.

Compared to his greatest competitor, Dollar General, Family Dollar has never really caught up. According to CNBC data, Family Dollar achieves approximately $ 15 billion in annual income, compared to the 39 billion dollar general. AE0FCC31AE342FD3A1346EBB1F342FCB

"The family dollar has never been as good as Dollar General," said Strong. (Dollar Tree actively tries to improve affairs of the family dollar in Closing 1,000 stores which were deemed "underperformants".)

In relation: Dollar General is the reduction of auto-grenouet in 14,000 stores .

Although the figures speak for themselves, it always seems counter-intuitive: we spend more than ever for grocery store and necessities, but customers dodge some of the most affordable sellers of these articles.

For their part, buyers say that a combination of factors has made them take their business elsewhere.

Ruth Colvin-Graves , a family buyer formerly regular in Columbus, Ohio, told CNBC that she turned to the dollar chain for necessities - which takes place by discounts and convenience. But she has since changed her air.

"They lost their concentration on who was exactly their customers," she said at the point of sale, citing higher prices, quality problems, staff shortages and overall store experience.

"Each day, you had to maneuver around the boxes in the aisles, and the articles were not placed where they should be," concluded Colvin-Graves.

As Strong said to CNBC, increased competition In the retail space of value is a major factor affecting the drop in Dollar stores. Walmart, in particular, attracts more customers, while the Aldi reduced prices chain also took its share of buyers in small cities.

Unlike Walmart and Aldi, who are retailers at reduced prices, a dollar stores are fixed at an even more affordable price - and they have caught the flak in recent months and the years after their upward price Due to inflation.

In relation: Hobby Lobby Employed explains why it is "just a dear dollar tree".

Angela Rogers , a general quarter in dollars who became assistant director in Ohio, also shared his observations of the Dulne Customer experience. According to Rogers, while the lower prices attracted customers, the store was still poorly distorted and the workflow was difficult.

"It was impossible to do tasks; there was never enough time to do them," said Rogers, citing general tasks such as storage of shelves and customer help.

All of this had to be done in the middle of a high turnover of employees. Rogers said that Dollar General should have dropped from growth and invested more in employees and cleaning stores, making them "presentable".

But that is actually the problem, according to experts: Dollar Stores focused on the growth and loss of visits to their operations and their customer experience.

"Dollars stores must understand how to improve customer experience. Understanding the needs of your customers and how to meet these needs is marketing 101", " Michael Della Penne , the director of strategy at the court-market, told CNBC.