Kroger reduces delivery in 3 large cities from May
The grocer announced his intention to withdraw his services from certain customers.
More and more people get used to obtaining their grocery store delivered directly at their door. Online grocery sales skyrockets During the cocovated pandemic and continued to develop, according to the U.S. Food and Drug Administration (FDA). Consequently, many retailers including Walmart And Target has chosen to extend its delivery services for customers. However, this is not the case for all companies, because Kroger announced that it would reduce delivery for certain customers in the coming months.
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According to Company Website , there are currently 1,239 Kroger stores located in 16 states: Alabama, Arkansas, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Missouri, Mississippi, Ohio, Caroline du Sud, Tennessee, Texas, Virginie and Virginie-Western.
But three years ago, the grocer decided to try to make himself Opening of speech facilities which respect only the delivery orders.
Thanks to a partnership with the technological company Ocado Group, Kroger started this experience In 2021 by opening a center in Groveland, Florida, marking its very first entry into the state "with an electronic commerce delivery service which combines vertical integration, automatic learning and robotics with affordable, user -friendly delivery And fast grocery articles and fresh food. "
Since then, the company has continued to extend its delivery services to new markets by opening these shelves in Austin, Birmingham, Cleveland, Oklahoma City, Orlando, San Antonio and Miami.
However, Kroger now plans to withdraw his expansion of delivery from three cities: Austin, San Antonio and Miami. A company spokesman confirmed Better life that he will constantly close his installations for the realization of electronic commerce in these cities.
"Kroger's commitment to innovation means that we test and learn quickly to identify the most effective means of delivering fresh and affordable food to our customers," they said in a statement. "Despite our best efforts, including the support of new customers, learning other places and the incredible work of our partners, these facilities did not respond to the benchmarks that we have set out."
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An announcement Envoy de Kroger To affected customers indicate that the three installations should close on May 25, the Austin American-Statesman reported. The opinion also informs customers that there will be no Kroger stores or delivery options available in Austin, San Antonio or in southern Florida after the closures, according to the newspaper.
"We want to express our deepest gratitude to our partners for their hard work and we are committed to providing them with support and resources during this transition," added Kroger spokesperson in his declaration to Better life .
However, this does not mean that Kroger is moving away from delivery. The company spokesman said: "Kroger remains determined to cultivate his electronic commerce offers, offering fresh food to more communities across the United States". AE0FCC31AE342FD3A1346EBB1F342FCB
"In addition, this decision has no impact on the other automated business centers of the company or the locations of the transmission rays," they added.
A Memo sent to employees at the disposal of Miami indicated that Kroger still planned to invest in his other e -commerce centers, according to Supermarket news , which obtained a copy of the memo.
"The Kroger Fulfillment Network is developing on other markets, and the company offers relocation assistance for those who wish to move to a new location," said the company in the memo.