Kroger promises "even lower prices" for buyers - here is when
The grocer promises a more affordable shopping experience after her merger with Albertsons.
Concerns about Kroger In -depth merger with Albertsons - which should be completed during the first half of Kroger's fiscal year 2024, according to a CNBC report - Continue to leave the buyers divided. However, Kroger wants customers to know that good things go towards them. In fact, one of the greatest advantages that will come from the merger is "even lower prices", the president and chief executive officer of Kroger Rodney McMullen recently announced.
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"We believe that the way of being the best American grocer is to provide great value by constantly lowering prices and offering more choices. best shopping experience and higher wages, ”said McMullen in a Press release February 13 .
McMullen added that he was confident "fresher and affordable choices" will be a victory for the company and customers, because the decision is "in accordance with the approach [of Kroger] of previous mergers".
"This strategy is not new to Kroger. The retailer has invested in a coherent manner to reduce prices since 2003, which has led to $ 5 billion in customer savings and offering more affordable products to families through the America, "noted the press release.
In any case, many partners and store customers feel hectic about the merger pending with Albertsons. Industry expert colleagues as Michael Needler Jr. , the president and chief executive officer of Fresh Encounter, an Ohio -based channel of 98 grocery stores, fear that the merger could have the opposite effect - for an increase in prices instead.
"When large power buyers require full orders, in time and at the lowest, it actually causes the effect of the bed of water," said Eidler in an interview with The New York Times . "They grow down and wrapped consumer products companies have no choice but to provide them with their requests, leaving rural stores with higher costs and less availability for products."
There is also the Fear of store closures , which would therefore result in job losses. In September 2023, the two supermarket channels announced that they would have discharged Over 400 stores At C&S Wholesale Groceers, llc., Which operates popular grocery channels like Grand Union and Piggly Wiggly.
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If the agreement of $ 24.6 billion takes place, Kroger would appropriate the 24 grocery chains operating under Albertsons. These include stores such as Vons, Safeway, Jewel-Osco and Acme. The merger would help Kroger and Albertsons to better compete with large area stores like Walmart, Target and Costco, by The New York Times .
In mind to maintain affordable prices and improve "customer experience", Kroger announced on February 13 that it will invest $ 500 million to lower prices and an additional $ 1.3 billion to improve stores Albertsons after the transaction fence.
"Kroger expects to increase income and generate additional investments in prices and store improvements as well as wages and benefits," said the press release.
