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Many of us already have scruples with regard to self-check . You usually have to queue, then you have to scan and put everything in a bag yourself. In addition to that, the machines are often capricious and quick to call an "unexpected object in the sinking zone", which leaves you even longer than a worker comes and erases the kiosk so that you can continue. But there may be other drawbacks hidden from this payment process that you were not even aware. New research shows that self-treatment obliges buyers to spend more. Read the rest to know how.

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The rise in self -service payment options has stormed the world in recent years - if, in fact, that it is now the Dominant payment format For grocery stores, according to a study published earlier this year of video. The study indicated that the auto-Terification terminals represented 55% of all grocery transactions in 2022, and they also represented almost half of all the cash registers. AE0FCC31AE342FD3A1346EBB1F342FCB

Buyers also get used to the use of check machines, as the use of these kiosks in grocery stores has increased by 53% in five years.

"The retailers have strongly invested in self-dérification technologies in order to improve the shopping experience in stores and reduce waiting times, while taking up the commercial challenges of reducing the increase in labor costs and labor shortages, "explained the researchers.

But now, a new study can make you think twice to use these machines.

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More recent research on self-truths could be bad news for those who have a budget. For a new study based in the United Kingdom, Hershey company researchers spent "countless hours observing buyers in self-truth areas in different retail environments, including small and large formats , grocery store, mass market and dollar, "according to a Exit August 2023 .

The researchers initially hypothesized that the machines to check the buyers make spend less in the store. The idea was that the increase in payment speed allowed very short time "forced residence" for buyers. In other words, they thought that consumers would not be tempted to balance other purchase options while waiting to check if a line has never formed.

The results of the study, however, have "surprised" the researchers, who discovered that self-checks sometimes have the opposite effect.

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But how can self-accounts lead buyers to spend more money? According to the study, everything comes down to having the right line (or "queue" in the United Kingdom).

"We have learned that in well -designed queues, buyers want to live and treat themselves" " Nicole Capes , Principal director of Hershey's transaction zones, and Kelsey Onorato , Said Hershey's human ideas manager in their release. "An optimal queue also invites a feeling of calm, allows social justice and the ability to browse goods."

According to Hershey's study, well -designed lines are beneficial for retailers and buyers.

"On the retail side, the queues can considerably increase frontal sales; for buyers, the queues can add a feeling of organization by helping navigation and giving buyers something on Which one you expect, "they explained.

There are so many different styles of lines of goods in self-truth areas. As the Hershey researchers explained it in their exit, "some turn and turn, while others are straight. Some have several points at single entry vs for buyers. Some queues are wide and short, and Some are skinny and long. "

But many retailers have seen their front sales drop when they replaced the cashier tracks with check machines - indicating that they did not use the right conceptions.

Thanks to their research in stores, the Hershey team has identified six principles of queue design that can help create a well -designed line and increase frontal sales. "The principles range from lines of view to optimal shape and size," explained the researchers.

To help, Hershey's now uses these six principles of their study to associate with retailers to co-create and optimize the lines. "Self-tenification merchandise solutions can help retailers avoid losing sales," they noted.

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