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If you've already dreaded Self-treatment In your grocery store - but he found that it was a better alternative than to wait in a long and tedious cash line - new retail technologies could make the shopping experience faster and easier, and It could even save you money. "Smart Cart" devices led by AI that attach to baskets of purchase and customer digitization items because they are placed in the basket are the last entry of the retail store race to automate the experience of Purchase (and collect valuable consumption data).

These intelligent shopping carts are now tested in American grocery stores like Kroger and Wegmans. To find out more about how this new technology could make things happen, we talked about retail experts. Read the rest to find out how smart carts could transform the way you shop.

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How intelligent shopping carts could change the way you shop

How the carts work.

According to a recent Forbes report , Tel Aviv Shopic's company has announced that it would deploy its intelligent cart devices in the largest grocery chain in Israel, as well as two Wegmans grocery stores in Amherst and Rochester, New York

Customers take the shopic device in a rack and Clip it to an ordinary basket ; The device uses algorithms to identify items as they are put or removed from the cart with 99.4%accuracy, according to the CEO and the Shopic co -founder Raz Golan . AE0FCC31AE342FD3A1346EBB1F342FCB

But Shopic is far from being the only player in the game. The Delicatorial Delivery Company Instacart Caper AI, the devices are tested in Kroger, Sobey's and Wakefern; And Albertsons works with Veeve, based in Seattle, during a test in two stores in California and Idaho, according Sales wire .

Amazon dashboard carts, the shopping carts equipped with sensors that made their debut in 2020, are also used in Amazon Fresh supermarkets of the company. According Supermarket news , Amazon's carts have recently been updated to be weather resistant and will start to travel to Whole Foods markets.

Golan is firmly convinced that this technology will improve the shopping experience in stores for customers of how electronic commerce has done for remote purchases. "Essentially, what we are trying to do here at Shopic is to fill the gap between electronic commerce and shopping experiences in person," he said Better life . "Given to what extent people got used to the Hallows of electronic commerce, there are certain aspects of this experience which are only possible in a digital environment."

In that spirit, here are four of the most important ways of smart carts could change the way you shop.

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1. They will make trips faster.

Intelligent trolleys allow buyers to follow their purchases by putting items in the cart and enjoying the convenience of self-service payment and payment directly from the trolley once finished. Carrots can quickly locate the items that buyers are looking for without having to cross the store's aisles in an apparently futile search. If necessary, they can quickly help find assistance to customer service.

Julie Emerge ,, Consumer analyst With Dealnews.com, underlines that "part of the shopping experience in store is currently having to collect your items, then queuing for the cash register". These carts fueled by AI withdraw this from the equation. "For this reason, this has the potential to reduce your purchase time overall, because you can simply enter what you need, pay via the basket and you have finished," added Ramhold.

2. They can make purchases more effective and save you money.

Smart Cart Tech can inform buyers of specific sale items for sale, the link to loyalty programs and highlight promotions. The personalized experience, of course, provides customer data, adding value to grocery retailers. The data in turn contributes to optimizing inventories and storing the arrangements and highlighting the changes in buyers' preferences.

"Once you have joined the stock management system with purchasing baskets, customers can obtain price updates in real time", explains Marcus arcabascio , retail expert in Menu price . "This concerns prices for the articles they have placed in their trolleys."

Ramhold points out that this is particularly useful if you have a budget. "Then you can spend part of your time counting the items you have already picked up to determine if you are still in the budget. At the end before going to the cash register. However, using smart shopping baskets … You can easily see a count of what your trip costs you. "

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3. But they could lead to excessive expenses.

Ramholh sees the back of the medal so much efficiency: it could be Also Easy to add items to your basket and overall order if you don't pay particular attention to the quantity you buy. And you may not want to take the trouble to put something back on the shelf just to save a few dollars. Over time, this habit can be added.

Pam Danziger , market researcher and founder of Marketing Unit , warns that all this convenience, while benefiting the retailers by allowing them to collect customer data, could turn around "when customers discover how high operating is high for all things in their trolleys after crossing From a few alleys in the store, only crosses a few aisles in the store, leading them to go back to go back or exchange another choice. "

4. They could mean more security checks.

Although technology can make things very practical for buyers, it could also cause a loss of inventory of stores.

"Some buyers will deliberately try to get away with it without scanning an article, for example, or they can simply forget," warns Ramhold. "The right thing about intelligent purchase baskets is that they use technology to see when something has been added or removed from a cart, which is an excellent solution in theory. But if technology works or n 'is not as precise for any reason, so this can facilitate the task of consumers, which can affect the results of a store. "