OLAPLEX POPULAR CAPTER CAREBLY ON FIRE FOR FIRE FOR HAVE HAPING HAIR Loss
The company has gained popularity on social networks, with the help of influencers and celebrities.
The rise of social media influencers has turned hair care In one of the most popular discussion subjects, people using their platforms to provide recommendations or promote their brand offers. Olaplex has become famous on social media services like Tiktok, where he was greeted as a solution for damaged hair and a way to protect him in the future. Now, however, Olaplex faces a group of a group of customers who allege that these products cause hair loss. Read the rest to learn more about their claims and how Olaplex reacts.
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Olaplex is supposed to repair damaged hair, but the trial says it does the opposite.
February 9, 30 consumers Pursued Olaplex, Bloomberg reported. The trial, which has been filed in California, alleges that the company falsely declares that it provides "the final breakdown". AE0FCC31AE342FD3A1346EBB1F342FCB
OLAPLEX website describes the system He uses to "substantially repair extremely damaged hair" in the restaurant of broken hair connections. An ingredient developed by Olaplex corrects these obligations, according to the company's website.
However, the complainants claim that Olaplex knowingly uses ingredients that make products "unreasonably dangerous". Lilial, which can cause Allergic reactions , was used in Olaplex products until last year, Insider reported. The chemical was prohibited from hair products in the European Union in 2020. Olaplex Deleted Liilial (which can also cause infertility problems) in 2021, and publish a new formulation in 2022, by today. But that does not seem to be the only concern.
"Far from repairing and protecting hair against damage, products rather left dry, brittle, frizzy and dull hair," said the trial. Some consumers even claim that they had "open wounds" and "burns" on their tank cooks after using the products. Others said they had lost their hair, experienced "bald spots" and had dry and brittle hair, "said Insider, citing the trial.
Consumers said they had experienced problems after using OLAPLEX products n ° 0 to n ° 9, which include shampoo, revitalizing, bonding oil, hair serum and a hair mask.
Customers said they learned from Olaplex via influencers on social networks.
The complainants call Olaplex to stop making misleading statements, including those from celebrities and influencers, Insider. The trial says that these promoters have received marketing equipment and training to announce the product and make "false or misleading statements".
Applicants are also looking for at least $ 75,000 in monetary damages, accusing Olaplex of not correctly approaching consumer complaints. According to the trial, Olaplex customers were forced to go from the "doctor to the desperate doctor to answer", what they say would not have to do if the company was more transparent concerning the complaints it has received.
"Defenders are disdainful of the hair loss of their customers, describing rather hair loss as normal and inevitable and attributing hair loss to a long list of other potential causes," said the initiate trial.
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Olaplex denied allegations.
In a declaration at Better life , an Olaplex spokesperson said that the company's products "do not cause hair loss or hair breaking".
"We have fully confidence and believe in the safety and efficiency of our products, which are carefully tested internally and by independent third-party laboratories," said the spokesperson. "OLAPLEX products are safe and effective, because millions of our customers can attest with pleasure. There are a wide variety of hair breaks or hair loss, as medical and scientific experts have publicly declared it, Including the lifestyle, various medical conditions and drugs, the aftermath of skin and skin conditions and more. "
The declaration recommends by recommending that people with a hair breakup consult their stylist or dermatologist "to better understand their unique needs for hair and skin". According to the spokesperson, Olaplex is "ready to vigorously defend our company, our brand and our products against these baseless accusations".
These complaints emerged before the trial.
In December 2022, customers reported that OLAPLEX reimbursements issued After reporting hair loss or damage. THE The conversation continued This year, with initiates interviewing 10 people who reported negative effects from Olaplex products, which they then talked about on social networks.
However, it is not clear what aspect of the range of Olaplex products could cause hair problems, or if the problems are linked, according to Bloomberg. Before the filing of the new trial, Viktoryia Kazlouskaya , MD, PHD, dermatologist and certified dermatopathologist from the Board of Directors at the University of Pittsburgh, said to inside that hair loss of shampoo or other topical treatments is rare - unless they have "ingredients Allergens ".
