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The anti-aging industry should reach about $ 73 billion By 2027, which means that over time, we will only have more and more products to choose. For women over 50, this can make the search for the right eye cream particularly difficult, because the delicate skin around the eyes is one of the most targeted and sensitive areas.

"Asking, dark circles, pockets and wrinkles around the eyes tend to stand out," explains Erica Suppa , specialist in expert skin care and founder and Skin care with fresh faces . "The best way to minimize the effects of aging is to use products that focus on strengthening brighter, firmer and younger eyes."

But the key to effective eye cream key is to use them correctly. We have consulted PREPA, as well as other experts in beauty and dermatologists, to get their best tips for your eye cream really works after 50 years. Read the rest for their advice.

Read this then: If you are over 50, sleeping with this article will prevent aging .

When you choose an eye cream or a serum, choose one "which is specifically formulated for mature skin is important as we age", note Alpana Mohta , MD, certified dermatologist and medical advisor . "Look for ingredients such as retinoids, peptides and antioxidants, which can help stimulate collagen production, smooth wrinkles and protect the delicate skin around the eyes."

If you are looking to brighten up dark circles under the eyes , Mohta recommends products with vitamin C and kojic acid.

If you keep your eye cream in the pharmacy cabinet, you may want to consider moving it to a cooler space, as it can help keep the product effective longer.

"I love putting my eye cream in the refrigerator So it really gives my eyes the awakening they sometimes need, "said Madelyn Cusimano , certified esthetician for The method has .

In addition, if your eye cream contains retinol or vitamin C, "cold temperatures slow down Of the two ingredients, "explains Birch Box of the beauty subscription company.

Read this then: How to embrace the maintenance of your hair long after 50 .

So that the eye cream takes effect correctly, you want to rid your face of any oil or makeup. "Starts with Clean your skin and dry it with a clean towel, "said Alberto de la Fuente Garcia , MD, a certified dermatologist on the board of directors at Well-being and beauty vida . And don't forget to wash your hands too, because you will use them - a finger, especially - to apply the product. AE0FCC31AE342FD3A1346EBB1F342FCB

De la Fuente Garcia advises the use of your annular to gently apply a quantity of products the size of a pea. "The ring is the weakest finger and is the best for applying eye cream because it puts less pressure on delicate skin." However, he notes that you can (carefully) use a Q-TIP if you prefer.

You also want to avoid rubbing in the eye cream. "Use a liner movement to apply for the upper area and under the eyes," explains Patricia Heitz , consultant at Well-being and wise healing . "The fabric in the eye is slim and easily stretched, which, over time, can create more loose skin."

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After tapping your eye cream, you may want to try a device that gently massages the product in the area. Known informally under the name of Brator, it can improve the eye cream or the efficiency of the serum, explains supplement. "He penetrates under the skin faster using 10,000 vibrations per minute," she explains. "This helps infuse the serum deeper into the skin layers."

"You can also try to use a face roll with your eye cream," says Mohta. "The sweet action of massage of a face roll can help stimulate circulation, which can help reduce the pockets and dark circles around the eyes."

Many people do not use eye cream as part of their night ritual, but you will actually want to apply it twice a day for the best results. "In general, the best time to apply the eye cream is both in the morning and in the evening," notes Fuente Garcia, because "you can provide your skin with continuous hydration throughout the day."