Netflix plans to cut you with the sharing of passwords by the end of March
The streaming service finally represses people who divide accounts for free.
Even if your television is now crowded Streaming services options , there is still a decent chance that Netflix is the first to which you originally subscribed. The pioneer platform has helped shape the vision landscape on current demand by picking up the original programming and changing the way we consume entertainment. Naturally, the company has traveled a long way since the DVD shipping era by post to customers. But now Netflix said that he was planning to get rid of his long -term password sharing policy by the end of March. Read the rest to see what the changes will mean for you and your nearest co-huts.
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Netflix has announced some changes in the past year to help support its results.
Netflix faced very few stumbling blocks as one of the first outings from the door in its field. Today is always the The biggest streaming service in the world , with more than 223 million subscribers worldwide, according to Adweek . But despite its astronomical growth over the past decade, the company has finally started to feel clear growth pains has trouble keeping the pace . Last April, the company announced that it had narrowed for the first time in a decade with the Loss of 200,000 subscribers During his first quarter of the year, providing that he would lose almost two million more in the next quarter, CNN reported.
The sudden reversal of fortune brought the company to start a slow transformation which would modify specific policies which it has held since its first days. In a memo sent to employees, Netflix managers said they were planning to add a Subscription tier provided by advertising For the first time at a price lower than the end of 2022, The New York Times reported. But the company also declared that it planned to start to sequence the sharing of passwords in the near future, claiming that it intended to invoice those who divide their accounts With his family or friends from 2023.
Netflix now says that he plans to repress password sharing at the end of March.
Now the company has a calendar for certain expected changes. In his Report on the profits of the fourth trimester Released on January 19, Netflix said that "2022 was a difficult year, with a bumpy start but a brighter finish". But the letter also confirmed that it was planning to move forward with its plans to suppress the shared accounts in the coming weeks. AE0FCC31AE342FD3A1346EBB1F342FCB
"Later in Q1, we expect to start deploying a paid sharing more widely," said the report, which means the Changes will probably be promulgated At the end of March, reports Mashable.
"The generalized sharing of accounts (100 m and households) of today undermines our long -term capacity to invest and improve Netflix, as well as to develop our business," said Netflix in its letter. "Although our conditions of use limit the use of Netflix to a household, we recognize that it is a change for members who share their account more widely."
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The company says it loses too much money to maintain its long -standing lax policy.
Until now, the company has gradually built the change by offering users the possibility of exporting their parameters to their profile to a shared account to a new paying subscription. "We have worked hard to create new additional features that improve the Netflix experience, including the possibility for members to review which devices use their account and to transfer a profile to a new account", according to the report
While the company has not revealed any details on how the A new system would work , he has already tested password sharing in Costa Rica, Peru and Chile. The viewers of these countries paid $ 3 per month for shared accounts since the announcement of the program last year, CNN reported.
"While we are deploying paid sharing, members of many countries will also have the opportunity to pay a supplement if they want to share Netflix with people with whom they do not live," wrote the company. "As is the case today, all members will be able to watch on a trip, whether on a TV or a mobile device."
Better life contacted Netflix for more information on the change of policy, but has not yet heard.
Overall, the company said it had finished the strong year thanks to very efficient shows and films.
But the change of password policy was not the only big news included in the report on the results of the company. Netflix also declared that he had exceeded forecasts "income, operating profits and growth of members", citing very publicized versions like the popular Knives out following Glass onion and the Harry and Megan documentation as successful prints. The company also declared that it was "satisfied with the first results" of the publication of its low -cost level in advertising in December, indicating that the streaming service had finished the year overall after generating 32 billions of dollars in income.
The company also admitted that it expected that its next change in password sharing would be unpopular, claiming that it would probably lead to a drop in the audience and "short -term commitment" because some users will lose access. But he said that his experiences in Latin America have shown that customers would likely register for their own accounts.
"We believe that we have a clear path to reactive our income growth: continue to improve all aspects of Netflix, the launch of paid sharing and the construction of our advertising offer," said Netflix.
