Dollar General will help buyers "extend their budget" with a new partnership
The retailer at a reduced price has just unveiled a new advantage for consumers concerned for costs.
The retail world has been put in the ringing in recent years. In 2020, the Covid pandemic pushed many companies out of business or nearby, and in 2022, record inflation created new disorders for retailers. Of course, it was not just the stores that have suffered. Buyers have sought to reduce costs where they can when they fight Inflated price caused by recent challenges. But at least one popular retail chain has a plan to help consumers more concerned about costs. Read the rest to learn more about the new partnership between Dollar General and Ibotta which will help buyers "extend their budget".
Read this then: 5 warnings to buyers of former employees general for dollars . AE0FCC31AE342FD3A1346EBB1F342FCB
Buyers always feel the weight of inflation.
Inflation has dropped the over 40 years of 9.1% which she reached in June 2022. But it is still quite high: according to the American Labor Statistics Bureau (BLS), inflation was up 6.5% in December compared to the previous year. And buyers certainly feel heat. They pay more for the grocery store these days, so they meet with Less money for discretionary expenses , and therefore, vacation sales fell well below industry expectations, CNBC recently reported.
"This simply indicates that consumers continue to be concerned about costs", " Matt Shay , declared the director general of the National Retail Federation (NRF) to the media. "They feel it. They are aware of the management of their daily, weekly and monthly expenses."
They turn to retailers at reduced prices.
The continuous stress of inflation pushes more buyers to stores with guaranteed savings opportunities. The data monitoring company Place.Ai indicated that discount retailers are See an increase in pedestrian traffic In stores at all levels, according to Pymnts.
Five below have seen the largest increase, store visits increasing by 50% in the same quarter compared to the same quarter in 2019. But the general dollar and the family dollar also saw pedestrian traffic by more than 20%, While Dollar Tree experienced an increase of 15.3% among visiting buyers.
"While consumers continue to seek means to adjust their purchasing habits to current inflation, the discount & dollar stores sector seems to be well positioned to maintain their visit gains in 2023," wrote. in their Quarterly index report of the quarter 2022 .
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Dollar General is now looking to help customers conscious of costs.
On January 19, Dollar General announced that he associates himself With IBOTTA, an application that provides silver discounts. Thanks to this new partnership, Dollar General will be the "first retailer of his channel" to join the iBotta Performance Network (IPN), according to a press release.
IPN is "the first digital network that allows promotions to be delivered in a coordinated manner on retailers' platforms, large sites of third -party publishers and the main direct properties to IBOTTA consumers," said the press release.
In a press release, founder and CEO of Ibotta Bryan Leach said that "a partnership with brands sharing the same ideas" such as Dollar General is a priority for the company with its IPN network.
"Dollar General is deeply determined to create maximum value for their customers thanks to personalized and personalized programs that help them even more money," said Leach.
Dollar General says this partnership will help buyers "extend their budgets".
General buyers for the dollar can already start to take advantage of this collaboration. According to the press release, "consumers can currently receive reward rewards on thousands of items from Dollar General via the Ibotta platform". And in the spring of 2023, the retailer at a reduced price said that customers should be able to obtain these money rewards directly via the application and the General Dollar website.
"We are delighted to provide an additional innovative option to our customers to help extend their budgets" Emily Taylor Said the executive vice-president of Dollar General and director of merchandise, in a statement. "The IBOTTA silver reward program also completes our continuous efforts to provide financial offers and awards to customers alongside our daily low prices."