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In the landscape of perfid retail sale today, each decision that a company takes can have serious consequences for the future. Some major stores have downward review Their brick and mortar operations as pedestrian traffic decreases and more customers buy online. Others have declared bankruptcy and announced They will disappear entirely . But despite his fair share of difficulties, Macy's is an actor who has managed to pivot his operations on the back of a new strategy - and now, his CEO said that the company was in the "last section" of closing stores. Read more to see what the emblematic department store has planned for a near future.

Read this then: Popular bookstores, including Barnes & Noble, are closing locations, from February 11 .

Like many other large retailers, Macy's was not foreign to the reduction of his retail imprint. In 2020, the company announced that it would close a fifth of all its locations by AXING 125 Stores over three years. While the retailer was able to delay some of the planned closures, he launched 2023 with the announcement that she Occoring four of its locations At the end of his first quarter at the end of April or early May, Axios reported. Buyers will lose a location in California, Colorado, Hawaii and Maryland.

The company reiterated that this decision was part of its long -term plan to make itself more profitable. "As part of our polaris transformation strategy, we continue to optimize and reposition our fleet of stores to make sure that we have the right mix of stores in terms of preparations and leave to better serve our customers and to support effectively The growth of the sales of the omnichannel market ", a Macy's the spokesman previously told Better life In an e-mail statement. "As a business, we are committed to offering colleagues affected a role in nearby places or starting packages."

Despite the difficult decision to reduce its number of locations, it seems that the famous department store is entering the next phase of its reorganization strategy. During an appearance on stage at the Big Show conference of the National Retail Federation in New York, CEO of Macy Jeff Gennette said the company was finally wrapping its rationalization Process and move to other areas of interest that would help stimulate growth, reports to detail. AE0FCC31AE342FD3A1346EBB1F342FCB

"When you think of the Macy store portfolio, up to two and a half years ago, we were only older, and we had closed sub-production units. Since 2016, we have dropped 170 stores, "Gennette told the public. "We are in the last section of this."

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While addressing the public, Gennette then explained that the reduction in operating costs by abandoning historically large stores allows the company to focus on its new more targeted stores. "In the past two years - this year and then last year ... We had considerably less square feet, because the stores that we open out of mechanism are much smaller than those in the living room", -he declares.

Gennette discussed the market of the eight Macy's Stores stores in Macy that the company had opened in recent years. He also mentioned the two concept-spots locations in Bloombie, which will soon go to three when another location will open this spring, reports diving.

"We have an overview that arrives in the pipeline that we have not yet announced," he added.

But Gennette was not too optimistic during her appearance. He reiterated that recent figures have shown that his business was still faced a lot of potential challenges In the coming months.

"I am prudent," he told Bloomberg Reporter Caroline Hyde During an interview with the conference, according to Fox Business. He stressed that even if sales "were strong enough during the November and December deadlines" of the shopping season of the charged holidays, including Black Friday and Cyber Monday - Other weeks did not succeed. "These lulls were more pronounced this year than in the years. This is where the consumer is," said Gennette.

However, he remained optimistic about the way the business vision for the future of his physical stores has always worked as a stage with his online offers. "There is just this kind of irrefutable truth that the digital activity of brick and mortar seeds. Customers really want to have the opportunity to shop in the postal codes they live. And where we have a store, Our online penetration is much higher. When we climb the store, it drops considerably, "said Gennette, by diving at retail.

He also mentioned that the last years had given the company a chance to reconfigure its internal functioning , saying that the retailer had "completely redone" his supply chain, reports Insider. He cited how the store had worked with email services such as UPS to open 35 regional warehouses to better serve customers. "We have put a lot of technology and a lot of capital to get this as effective as possible, while dealing with this type of international crisis," Gennette told the conference participants.