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As one of the biggest names in the world of technology, Apple has an infinitely faithful audience. These are customers ready to queue for almost any new product This apple falls, even if it is only an upgrade of something they already have. But if you plan to buy the next iPhone, whether immediately or a little down, you should know that it will not be cheap. Despite the expectations of lower prices, a disclosed report revealed that Apple's plans "aggressively" the price of its next iPhone. Read the rest to learn more about the next decision of the technological company.

Read this then: Apple under fire - Lawsuit says this product caused "important injuries".

The iPhone 15 should hit the markets this fall. According to Mac rumors, the new iphone collection is likely to be released In September 2023, "Si Apple followed its traditional September launch chronology".

The media said the next iPhone would have entered its early trial production phase on January 9, but that does not mean that rumors and leaks have not already started to fly. Based on the latest iPhone 15 models, the models "should present USB-C instead of lightning, volume and semiconductor power buttons, new camera technologies, etc.", reported Mac Rumed.

But in parallel with these features, there is another big change that arrives at the price

The most recent leaks on the iPhone 15 indicate that its price is defined on the socking, Forbes According to the magazine, January 9. And now, notable anonymous leakage leaks wrote a report To how to corroborate cost concerns.

According to the disclosed report, Apple will increase the price of the iPhone 15 Pro after having chosen not to increase the cost of customers with the release of the iPhone 14 collection. AE0FCC31AE342FD3A1346EBB1F342FCB

"Unfortunately, it is high time that the pro models are increasing at prices. This is something that was expected last year and that Apple decided not to do," wrote LeaksaplePro on January 6. But the increase in production costs, inflation and the narrowing of profit The margins are already starting to wreak havoc on the income reports of Californian society, and this price strategy to encourage sales of the iPhone 15 Plus to Coming seems to be the perfect time to implement an increase in prices that has not occurred since the launch of the iPhone X in 2017. "

Better life Contacted Apple for a comment on an increase in potential prices for the next iPhone, but has not yet heard.

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Apple has just launched its iPhone 14 models last fall. The collection Included four new smartphones : As "budgetary options", the iPhone 14 and iPhone 14 Plus were published on September 7, while the iPhone 14 Pro and the iPhone 14 Pro Max were made available on October 7. Since then, sales of some of these new phones have struggled.

According to Yeuux1122, IPhone 14 Plus sales fell "far beyond" even the lowest estimates of Apple, Macworld reported. This may be due to the fact that the model Plus and the pro Max model of this collection are too close.

"The iPhone 14 Plus starts at $ 899 while the iPhone 14 Pro Max, which has the same screen size, costs only $ 200 more with many additional features: chip A16, promotion screen with the Dynamic island, telephoto and stainless steel design, "Macworld explained.

It may not seem unusual for Apple to increase the price of new products, but expectations were in fact the opposite for the iPhone 15 in the middle of the disappointing sales of the iPhone 14 Plus.

"This iPhone, which Apple launched in September 2022, failed to meet the expectations of sales of the Californian company," wrote LeaksapplePro for HowtosoLve. "It is probably the model that sold the least of the four models of this year, and it does not seem that it will improve."

As Apple should launch the same smartphones structure for the iPhone 15 collection - the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max - Many assumed that the technology giant was going to reduce the Price of the iPhone 15 Plus to avoid sales similarly to those of iPhone 14 Plus. But LeaksapplePro said that the price of this model "will be the same", while the price of the iPhone 15 Pro will increase to "cause more sales".

"The biggest problem of the iPhone 14 Plus has been, and many customers find the trouble to be paid $ 100 more and buy the iPhone 14 Pro instead," noted LeaksapplePro. "The solution is simple: increase the price of the iPhone 15 pro. In this way, buyers who want the iPhone 15 Pro to buy it anyway, and those undecided between the most and the pro will probably opt for the more."