Good Lifestyle

For many buyers, consistency is essential. Going in a store and knowing exactly where to find what you need is an equal practical and comforting part, rationalizing the purchasing process. But for some of us, it is exciting when the retailers try something different and change theclient experience. Now Kohl's does exactly this as part of his plans to reorganize the store's strategy, according to senior executives. Read the rest to discover how 100 locations play a role in Kohl's "reinvention".

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Changes at Kohl are underway in 2022, including the introduction ofAuto-Cickup For online orders and the expansion of its partnership with Sephora.

On August 18, the retailer announced thatSephora shops would be open insideAll Kohl stores, whoTotal 1,165 nationally, byThe New York Times. In August, the retailer opened 600 Sephora stores, and 2023 will see the addition of 250 others,Michelle GassKohl CEO saidcalling. The Mini Making Hubs measure 2,500 square feet and intended to "update, update and reflect stores", according to a press release.AE0FCC31AE342FD3A1346EBB1F342FCB

But this is just a broader element to reinvent Kohl stores, and now the retailer has revealed details about what it might look like.

Kohl buyers in Tacoma, Washington, will soon be able tolive something new,,Forbesreported. In November, the retailer will open a new concept store, which will be smaller than Kohl Standard stores, at 35,000 square feet. GASS led a virtual visit to the store on October 27, describing changes that include an easily accessible auto-cickup area, more "open lines" and more inclusive and various models.

"We are in the midst of a great reinvention," said Gass during the tour, byForbes. "It is a question of serving the customer. The company can really be a leader in the active and occasional lifestyle. There is a strategy, a product and a value, and there is the experience. Think differently about the 'Experience is a large part of this strategy. "

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KohlAnnounced plans For the Tacoma trial in August, writing in a press release that the location will be "different from any other". Kohl has promised a modern feeling, as well as “products of products that indicate to stores of departments and brands” to help guide customers during their shopping. AccordingForbes, the retailer remained faithful to this vision.

"The way we have flowed the store will also be different and it's intentional," said Gass during the virtual tour. "What we have done is a different use of space, a different use of the walls. We really take advantage of this space, but it is important to note inspiration and narration. What customers have us said: "I am hungry, I want solutions," so we mix the brands, it's not a TOE One brand. "

This vision also includes adaptation stores to the local community. In Tacoma, this means a more in -depth accent on outdoor and sportswear, which the retailer has perfected on "data based" of customers. According to Gass, the accent will be different in other regions of the country, especially the South, where customers could see "many more products oriented towards summer, swimsuits, tanks".

AccordingForbes, the Tacoma store has women's clothing at the front, with men to the back, and the self-area has also been reworked for more convenience. The department of origin will house familiar brands, but will offer more in terms of experience.

"One of the things we have done, what is different is that we have these vignettes to offer solutions and inspiration," she said. "If you wish, you can buy this candle and this pillow, but you can also buy things that come from our web exclusives. This is a good example of where physical and digital are meeting. It's great easy." To illustrate this, Gass noted that customers will be able to scan the QR codes and order a whole display if they wish.

An even larger diversion of the classic Kohl store is the relocation of the cash area, which is not at the front.

"This whole area has been redesigned and it offers both the traditional partner's fund as well as self-checking," said Gass, byForbes. "It's a test. He has the last hardware and software. It's very clean, it's very modern." She also noted that self -dérification will have a practical means of removing safety labels - a problem which "was a bit of a barrier" for the world of retail.

Read this then:7 Kohl secrets does not want you to know.

In May 2022, Kohl announced plans for 100 smaller stores "on the markets currently unexploited by existing Kohl stores". According to GASS, the Tacoma store will be used as a test to see what works for customers and what does not go before moving forward with additional locations.

She called Tacoma "an experience" and stressed that the store was in the conceptual phase, so that additional stores may not be alike.

"This is not yet what we have decided to balance for these 100 stores," she said. "We have work models based on economy and experience. It took a white space and put the customer first, using analysis data and saying:" Okay, we design this store to Starting from scratch, which is possible. ""