Radisson gets rid of the hotel customers, in force immediately
The beloved hotel chain has just made a major unexpected change.
Part of what makes stay in a memorable hotel is to have the impression of beingTreaty as a precious guest. This is why chains like Radisson work well for travelers who are looking for a comfort slice when they are on the road. The company currently worksOver 1,700 hotels And more than 260,000 hotel rooms around the world, which makes one relatively easy to find one, no matter where you are heading. But Radisson longtime loyalists can be disappointed to learn that the company gets rid of one thing for guests. Read the rest to see what the hospital channel has suddenly decided outside, with immediate effect.
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Radisson recently divided his program of loyalty awards between two entities.
The hotel world is no stranger to mergers and acquisitions, and as a leading actor in the industry, Radisson is not different. Over several decades, the company has developed considerably to include several brands under its umbrella. But in 2021, the Radisson group decided todivide its operations in two, Creation of the Radisson Hotel Group-which includes properties in Africa, Asia-Pacific, Europe and the Middle East-and the Radisson Hotel Group America, covering the United States, Canada, Caribbean and Latin America , accordingForbes.
Confusedly, the split of regional properties has also led to a fork in the company's loyalty program, which is managed separately for each entity asRadisson awards andRadisson rewards the Americas. However, the members have been able to transfer their points between the programs to be used for nights or free upgrades in properties each time you travel in different parts of the world. Even after the announcement of the division last summer, the two programs operated essentially in the same way as before, according toForbes.
Radisson has just made a major change that could affect his most faithful guests.
But now the company has considerably changed one of the programs that could affect your next stay. Weeks after having suggested that he would modify his international loyalty program,Radisson awards Suddenly, announced a fundamental overhaul this week, reports the Guy points.AE0FCC31AE342FD3A1346EBB1F342FCB
The levels of membership for customers have been fully altered, lowering the previous levels of club, silver, gold and platinum and to go to a three -level system. Now, customers will fall into the entry -level club level - allocated to all members of Radisson Rewards - before they can reach elite status with premium and VIP levels. In particular, the members of the Radisson Club will see a major reduction in the number of points they earn with their stay, going from 20 to the previous system to the reworked program, according to the points guy.
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The hotel chain has also completely changed how customers can use points for stays.
In addition to changes in status, customers will also notice a difference in the way they collect free nights with the hotel chain. As part of the new program, the company has abandoned its previous fixed body for its properties and has adopted a dynamic pricing model which modifies the amount that a stay can cost according to demand and availability. In the case of Radisson, the reward expenses are now set at the cost of the night, which means that it will take more points to take advantage of a room with a higher rate, reports Guy points.
Although this decision may seem to create a logical system, some experts emphasize that the new programConsiderably devalues the reward points. For example, while test rates in different properties, it was found that they fluctuated between 15 and 28 cents per point - with a property even as low as 0.015 cents per point, according to the guy of the points.
Customers can always transfer their points to the other Radisson program.
Despite the main changes in the Radisson reward system, experts say that there is a way that customers can recover their hard -won points. The program always allows members to transfer their gains to Radisson rewards the Americas to one to one to one, which has not yet adopted a dynamic pricing model.
"With the massive devaluation of Radisson Rewards, this could have a lot of sense to transfer points to Radisson rewards the Americas, even without specific use for the points", "Ben Schlappig, founder of Travel Rewards News Site One Mile at the same time, writes in an article discussed changes. "We know that Radisson's reward points are now worth very little, when we do not know what the future has in store for Radisson rewards the Americas."
But although the transfer will save the value of all the points gained, it will affect where you can use them: thanks to the previous division of companies, the reward program only covers hotels in North America and the Caribbean.
Radisson is also not the only large hotel chain to considerably shake its point system recently. Earlier this year, Marriott announced that he was changing his points price system for his Bonvoy loyalty program Far from its fixed price table previously to a dynamic pricing system. Like Radisson, criticisms argued at the time that the change Significantly devalued the points By making them more difficult to use them in some of the high -end properties of the chain, reported the loyalty hall of the travel reward site.
