If you shop at Macy, prepare for this "exceptional experience", from now
The department store made this change for buyers on September 28.
Dating until 1858, Macy's was areliable destination For buyers. It is somewhere that your parents, your grandparents and maybe even your great-grandparents went when they needed new clothes, household appliances or beauty products. The world of retail has certainly had its ups and downs - in particular in the light of the cocovid -19 pandemic - but Macy hardened it and remained a familiar name. Now, the company is trying to rely on this reputation and create an "exceptional experience" for buyers. Read the rest to discover what the department store presents, from now on.
Read this then:If you shop at Macy, prepare for this "ideal" upgrade, from October 1st.
The change is underway at Macy.
Like many other department stores, Macy's has made the effort to attract new and existing customers. Last week, the retailer announced thatKylie Cosmetics, founded byKylie Jenner, would soon be available in some Macy and online stores. On October 1, a limited edition holiday collection will be on sale, which includes cosmetics, gift boxes and ornaments.AE0FCC31AE342FD3A1346EBB1F342FCB
According to the press release, Jenner's complete collection will be available in next year. In winter 2022, additional Kylie Cosmetics "basic products" are brought to Macy's, including the Kylie Matte Lip kit, the Kylie Matte liquid lipstick, the Kylie High Gloss and the Kylie Lip Shine Lacquer.
But this is not the only change that goes to the holiday season.
New brands and products are already available.
On September 28, Macy announced the launch of a digital market on Macys.com, now sellingThird -party products and brand partners.
"The new digital market of Macy offers customers more means to have their style, aligned with the experience and expectations they have of the brand," said a press release from the retailer. "The market on macys.com will offer customers easy access to more than 20 product categories and 400 new brands that meet their various needs and will be integrated transparently into the assortment of products from the electronic commerce site this fall . "
The launch includes additions to children's clothing, beauty, electronics, gifts, home, maternity, pets, as well as toys and video games. You will recognize brand names such as Occitane and Mary Ruth in the Beauty department; LG, Samsung, Sony and TCL in electronics; Everly Gray and Ingrid & Isabel in maternity; As well as Ettitude, SMEG, Sunday Citizen and W&P in the original department.
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The initiative plans were revealed last year.
Announced for the first time In November 2021, the addition of Macy was fueled by the Miraki market technology company and personalized by the digital, merchant and technological teams of the retailer.
"After a year of intense work, creating an exceptional experience for customers and sellers, we are delighted to launch a market organized on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love", ""Matt Baer, said the digital and customer chief at Macy's, Inc., in the press release.
On the platform, the retailer said that customers will have a "coherent and integrated Macy digital experience" and during an online purchase, a badge will point out that a certain product will be shipped by a third party. Buyers will always be able to apply their advantages of loyalty of stars rewards and enjoy easy yields, confirmed Macy.
Macy does not stop there.
This movement helps Macymitigate the risk From the accumulation of inventory and helps the retailer to understand how the different brands resonate with its customers, Axios reported. Over time, the department store plans to extend and extend the market, adding more sellers and brands according to its product and production standards.
"We will continue to use the market to test and personalize our assortments according to customer demand", "Josh Janos , said the vice-president of Marketplace for Macy's, Inc., in the press release.
According to the press release, the market is also intended to further emphasize the objectives of sustainability, diversity, equity and inclusion of Macy. As such, 20% of the market will be made up of buyers and brands of "under-represented" companies.
