If you shop at Kohl, prepare for this upgrade "which changes the situation" in the 1,165 stores
The department store extends one of its most successful collaborations.
The department stores simply do not have the scope they have done. BiggerCompanies like Sears And Macy's was forced to find places, while the dying shopping centers dominate the big titles at retail. But although Kohl claims that he is moving away fromdepartment store model, the retailer is always a staple for many American families. The company has certainly faced its fair share of difficulties, declaring an 8.1% drop in total income during aThe winning call August 18, but Kohl still has an optimistic perspective. Now, a new upgrade "which changes the situation" emphasizes the determination of the company to give a boost to sales and stores. Read the rest to discover what Kohl announced will present to 1,165 of its stores.
Read this then:If you shop at Kohl, prepare this "efficient" change in all 1,100 stores.
Innovation is at the forefront of Kohl's initiatives.
Kohl's follows time. Earlier this month, the retailer announced his intention to help you save time and jump the line. Kohl deployed its own auto-cickup service on August 10, which was strategically implementedBefore the holiday season, the retailer said in a press release. Orders placed online are ready in two hours when selecting the store collection, and you will receive instructions sent by e-mail with a link to your "Pass taking". Simply follow the instructions, take your order in a designated tank and you are ready to go.
The Auto-Cickup function has been deployed to all Kohl locations nationally, and now the retailer has announced another upgrade that arrives in your local store.
You will soon see a store with a store at Kohl's - if you have not already done so.
Kohl has officially announcedplans to open Sephora makes stores in all Kohl stores, according to a press release on August 18. AccordingThe New York Times, Kohl's operates atotal of 1,165 stores in the USA
To date, the retailer has opened 600 Sephora stores and in 2023, Kohl plans to add an additional 250, CEOMichelle Gass said during a call for results of August 18. Sephora stores have a size of 2,500 feet, selling an assortment of makeup and beauty products that you would generally find in an autonomous Sephora store. These stores are often positioned forward of Kohl stores, byThe New York TimesAnd the name of Sephora is also displayed with Kohl outside the buildings.
The expansion announcement marks the first anniversary of the first Sephora store opening its doors in August 2021, according to the press release. Since then, 200 Kohl stores with Sephora have opened in 2021, and this summer, 400 others have opened.
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The partnership is strategic on several levels.
This decision aims to stimulate sales - Kohl projects that the company will help reach $ 2 billion in annual sales by 2025, while also playing an essential role in the renovation of stores and the image of Kohl brand.AE0FCC31AE342FD3A1346EBB1F342FCB
"Our revolutionary partnership with Sephora continues to keep its promise to transform Kohl into a leading beauty destination," said Gass during the call. The partnership is also designed to help "update, update and reflect stores", according to the press release.
Doubling the agreement, the beauty retailer is also useful for attracting and maintaining a different clientele. "New customers are younger and more diverse and buy more frequently than our average client," said Gass.
Since the launch of the Sephora partnership in August 2021, Kohl has won a million new customers, the press release said.Jean-André Rougeot, president and chief executive officer of Sephora Americas, said that the VIP loyalty program "Beauty Insider" of Sephora also won a million new members during the first year of the partnership, according toThe New York Times.
Future Sephora stores may seem different.
Plans to open sephora stores at Kohl were revealed for the first time in December 2020. The beauty retailer sought to "restore a foot in the regions of Surburban".The New York Times reported, as they had already done with J.C. Penney. Now Rougeot says that the partnership "has given incredible results".
"At Sephora, our mission continues to welcome more people in the Community of the Beauty of Prestige, and we realize exactly that," Rougeot said in the press release in August 2022. "In the past twelve months, We were able to bring the premium experience that Sephora is known and loved to the new communities across the country, giving them access to the beauty which we know they aspire. "
Existing Sephora stores have a size of 2500 square feet, and this arrangement will be used for the 250 stores open in 2023. But for the last 300 stores, retailers work to "design a smaller imprint concept" to create "a Presence of Sephora through our store base, "said Gass when the results are called.
By taking the partnership a little further, Gass added that Kohl's "tests the Bopis of Cross-Concomy" (which means buying online, picking up in store) allowing customers to place orders online on sephora.com and Recover in Kohl stores.
