If you shop at Lowe's, prepare for this major change, from today

You will want to take advantage of this new feature of the home improvement giant.


Lowe buyers Know that these stores are hubs for all your home improvement needs. Whether you are looking to embellish your space with a new layer of paint or make a complete renovation, this beloved retailer has your back. Now Lowe's takes steps to help facilitate these changes with a new feature that could change the way you shop. Read the rest to discover what Major Change Lowe has just announced for buyers - and why you may want to take advantage of it.

Read this then:Lowe's is under fire from buyers for a "huge amount of damage".

This is not the first change that Lowe's has promulgated this year.

woman shopping online
Oleksii Didok / Shutterstock

Lowe's suffered changes dating from the beginning of 2022. Earlier this year, Lowe announced the launch of hisNew interior decoration brand, Origin21. The brand, which isinternal and exclusive To Lowe's offers a "modern design accessible for daily life throughout the house", according to an announcement from the company.

Expand the services even further, in February, Lowe's also launched aPartnership with Instacact, a popular delivery service. The company providesDelivery service the same day Domiciliary renovation retailer, with customers capable of buying around 20,000 online products. Now Lowe's widens its virtual offers, which this time helps to make the design of the house much simpler.

This virtual feature is now available for Lowe buyers.

lowes app on phone
Viewimage / Shutterstock

For those who like to spend time online, Lowe's has good news. According to a press release on June 21, the retailer ismove, a virtual reality platform, viaLOWE's Open Builder. When you think back your home, you can now take advantage of the 500 Metaversse product "active ingredients", which you can display and download for free.AE0FCC31AE342FD3A1346EBB1F342FCB

Virtual assets are "digital representations of value currency that can bedigitally negotiated, "According to the Financial Action Task Force. But unlike assets like Bitcoin, which you must buy, Lowe's has chosen to make its assets - which include digital representations of different domestic products and furniture.

"Our goal is really to take this new border and help people use their imagination and help them make their virtual spaces as exciting and inspiring and pleasant and pleasantReal world spaces, "Marisa Thalberg, Executive vice-president and brand manager and marketing manager for Lowe's, told CNBC. "And this is the only advantage that we are looking to get at this stage."

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Here's how it works.

woman smiling while working on computer
Mimagephotography / Shutterstock

You can now test your online conceptions with Open Builder, having an idea of ​​their appearance before starting or investing in a project in its own right. Virtual assets are 3D, allowing you to design different parts. According to Lowe's press release, the active ingredients include lighting, patio furniture, area carpets, kitchen and bath accessories and decoration accents.

"What we have noticed in our current mediums like Lowes.com and in our shops ... People like to experiment and while they are shopping and inspired, they like to bring things together in a virtual world before starting their project ","Seemmahi Godbole, Executive vice-president and information director for Lowe's, told CNBC. "This is the same idea for the metavese. That you want them to experience, feel and understand what it will look like before you start the project in the real world."

Lowe's is the first large domicile renovation retailer to make this movement, according to CNBC, allowing customers to freely access the assets, which are all based on Real Lowe products. And although the company says that they are not currently monetizing the platform and the assets are free, CNBC noted that the data could be used to monitor customer behavior.

Lowe's Open Builder is not limited to the design of the house.

agent meeting with millennial homebuyers
Sean Locke / Shutterstock photograph

In addition to the elements that help you plan overhaul projects, you can also use 3D virtual accents during the game, engaging in augmented reality or simply for creative design, the retailer said in a press release. Lowe understands that it is probably aimed at a younger crowd with this addition, especially those who play online games.

"If you look at children who have used platforms like Minecraft and Roblox, many of what they are doing there, is quite fascinating, built and designing," Godbole told CNBC. "This idea of ​​being able to build and decorate and design and improve is a little focused on how these spaces emerge."

This audience may not shop at Lowe or buy a house for the moment, but the retailer is still hoping to get involved with the millennials that will be Soon buying houses and "are not afraid of technology," said Godbole.

Read this then: The only thing you should never buy from Lowe's, shopping experts plan .


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