If you shop at Walmart, prepare for these big changes in hundreds of stores
Prepare for a different Walmart shopping experience in the near future.
Walmart buyers got used to changing, with a number of different deployment announcements in 2022. The locations werePermanently closed, Newrealization centers were opened and several products weredrawn from the shelves. From now on, the company has established additional moving plans, and major changes could arrive in a store near you. Read the rest to discover what Walmart has planned for a not too distant future.
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Walmart had a difficult first quarter.
On May 17, Walmart published its quarterly Terne results. Thanks to inflation, prices have reached new heights, and the country's customers have chosen to spend on food or experiences rather than articles with large ticket and profit. But while the pressure is now on Walmart to increase figures, prices increase couldbe apparently For Walmart,Robby Ohmes, Retail analyst for Bank of America, told CNBC.
While the Americans count their money, Walmart can have a lucky niche, with buyers who are looking for the retailer for things other than weekly grocery products. Walmart already had a strategy to stimulate sales in its "General Merchandise" sections, and now the retailer confirmed that the concrete plans to move the customer's orientation.
The retailer obtains a makeover.
Walmart wants buyers to count on its stores for more than daily necessities, and it has set up movement to help achieve this goal. Recently, the company has introduced new clothing lines, as well as major names of names, in order to attract customers to buy more clothing and domestic products. To test new strategies to attract buyers, the retailer has opened a redesigned supercenter in Springdale, Arkansas, near its headquarters.AE0FCC31AE342FD3A1346EBB1F342FCB
But this initial location is only the beginning. Walmart will open 30 others of these redesigned locations at the end of January 2023,Charles Redfield, director of merchandise, said (via CNBC). These locations will work as a "road test" before the overhaul is deployed on a larger scale - and they mean wider. According to Redfield, hundreds of others of these stores should be opened during the following financial year, incorporating well -received elements from the Arkansas store.
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The pilot store has a different appearance.
The pilot store, which is in the northwest of Arkansas, has a different strategy for the layout of the products. The aisles in the clothing section are wider and filled with fewer racks, which facilitates navigation for customers. National brands like Reebok have their own space, such as Do Walmart, fashion brands and domestic brands of Walmart, reported CNBC. The brands that talk about the younger crowd also get more space with this model, said the point of sale.
Do not expect to see these big signs of "low price every day" and "rollback" that we are all used to seeing - Walmart is moving away from this approach. In the Arkansas store, smaller price panels accompany both large brand clothes and Walmart's “high clothing brands”, CNBC reported.
"We sell clothes in a grocery store, but that does not mean that we have to sell clothes as it is grocery store", "Alvis Washington, Vice-president of marketing, store design, innovation and experience for Walmart, said (via CNBC). "Clothes are a discretionary category. It's emotional. You want them to fall in love with fashion."
Rather than leaving the price low to be the sale argument, Walmart authorizes "the product to be hero", said Washington.
Also expect a different diffusion in the alleys of the grocery store.
If the new SuperCenter model is introduced into your local Walmart, you can also anticipate a different sensation in the Grocerie section. According to Redfield, the company now targets a "fashionable client of the millennium". In the Arkansas store, for example, there is an illustrated a larger selection of wines, including those that are more expensive and a section of friendly craft beer.
Walmart loyal customers do not have to worry about increasing prices, fortunately, as Walmart managers confirmed that they kept these "entry -level prices" for those who have a budget, reported CNBC . But the retailerIs You want customers to come to them for higher margin clothes and household equipment instead of simple foods - especially as people become "more concerned with value," said Redfield.
"They had to go elsewhere to get what they want from a style and quality point of view, so we said:" We have to solve this problem, "noted Redfield in an interview, according to CNBC.
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