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If you are one of the many whohave abandoned their blood-toletic blood or satellite jargon In recent years, there is a good chance that you have taken a Netflix subscription to get yourPhone and correction. Since 2021, he has classified himself as the most popular streaming service in the world, with around222 million subscribers Globally, according to Techcrunch. But as the demand market on demand becomes more congested, Netflix is ​​finally obliged to adapt by bringing major changes to its offers. Read more to see how your frenzy observation sessions could soon be different.

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For years, it seemed that almost all the news was good news for Netflix, arrow membership numbers caused by the COVID-19 pandemic to its growing batterymajor Hollywood prices For its original content. But 2022 saw the company tripping to follow its growth formerly impressive in the face of increased competition on the streaming market.

In April, Netflix announced that he hadLost 200,000 subscribers In the first quarter of the year - marking the first time it happened in a decade - and said it expected to lose two million more in the next quarter, CNN reported. Initially, the company had estimated that it would add 2.5 million new subscribers during this period. Following devastating performance news, the stock of the streaming platform fell by 35% and devalued the company about 50 billion dollars.

But Netflix does not take the news from its base of changing changing subscribers. In a company memo sent to employees, business managers said they had planned to bring advertising to the streaming service with the addition of aSubscription tier provided by advertising,,The New York Times first reported. The note specifies that the company aims to offer the new visualization option by the last quarter of this year.

The news of the new level comes almost a month after the CEO of NetflixReed Hastings announced that the company explored the idea of ​​breaking with its long -standing policy to maintain advertisements outside theStreaming platform contents. Initially, the executive had presented a calendar of "in the next year or two" for finally bringing announcements to the service.

"Those who followed Netflix know that I was against the complexity of advertising and a big fan of the simplicity of the subscription. But as much as I am a fan of that, I am a big fan of the choice of consumers", "Hastings said during the company's post-benefit call in April." And allow consumers who like to have a lower price and are tolerant of advertising, get what they want to make sense. "AE0FCC31AE342FD3A1346EBB1F342FCB

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In addition to adding a new choice for subscribers, the memo described anotherMajor change provided by the company. Netflix says that it will also start to suppress password sharing between its users when it deploys the new level funded by advertising, byThe temperature. The news occurs after the company announced that it was testing theUse of $ 3 load For subscribers to Costa Rica, Peru and Chile, allow other households to access the streaming service.

"So, if you have a sister, say, it's lived in a different city - you want to share Netflix with it, it's great", Director of Netflix operationGreg Peters Said when the company's income calls March. "We are not trying to close this sharing, but we will ask you to pay a little more to be able to share with her."

Netflix is far from the only company to mix its subscribers or make announcements. Last month, Hastings stressed that the strategy "worked for Hulu. Disney the fact; HBO did. I don't think we have a lot of doubt that it works", according to Ars Technica. He also added that the new option "would be a layer of plan like in Hulu, so if you always want the option without advertising, you can have this as a consumer. And if you prefer to pay a lower price and you are tolerant In advertising, we will also answer you. "

Read this then: If you receive this message from Netflix, delete it immediately, the FBI warns .