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Just in recent years, it looks likefast food chicken Chains hatched numbers of recordings across the country (likeThis Californian brand It's about to become national). All this stimulated a classicfried chicken Chain with 1,200 sites in 48 states - often found in truck stops and convenience stores - to recognize that after decades under the radar, it's time to get better known.

Chester's chicken was founded in the 1960s in Birmingham, Alabama. In the 1980s, the fast service mark went to a private propertyRestaurants around the country, then spread in someSupermarket chains For customers to catch a fast meal and ready to eat. These days, chests are frequently found with showcases in the rest areas between Interstate and travel center locations, such as love trips.

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Recently, a Chester representative saidEat this, not that! Whether the brand has won a fans base ranging truck drivers and families to James Beard winner of the chef and travel chain host, Andrew Zimmern.

Chester's says their strength lies in an old family recipe that includes the marinage of the chicken in a special formula, then the gay before it falls into the pref.

QSR Reports that, while Chester's leaders recognized that they have a featured product among the current market, the brand had not received relooking since the early 2000s. AsRestaurant News Reported earlier this month, Chester's chicken would be "designed to create a better connection between the customer and the famous Chester fried chicken, prepared fresh in-store throughout the day."

Chester's chicken launched a re-imaging initiative shortly before the pandemic, but of course a complete execution was paused.

Today, however, the Chester brand officially refresh decay. They launched a new website, an updated logo and a new brand packaging, all with blue accent accents, unlike their more monochrome yellow palette of past years. They also resulted in their design of the menu card and redesign their layout in store and look.

QSR Reports that, from this month, the new Chester chicken look is already in effect in a small number of locations, such as the holiday trip from Love in Durant, Oklahoma; In addition to the newly open Chester stores in Monroe, Louisiana and Elk Grove Village, Illinois.

If you hit the road route from the road, you could give this classic fried chicken chain a second look.

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