Here is why Blake Lively acts as bizarre on social media lately

It's a + film marketing.


BlakeThe Instagram account is one of the great joys of social media, because it usually consists of photos of part of its sense of fashion and its marriage of fairy tale at the jaw.Ryan Reynolds.

But if you follow his account closely, you may have noticed that some of his behaviors in the last five months have been a little strange.

Back in April, she posted a cryptic photo of her hangman, that fans tried - and failed to solve.

Then she briefly deleted her Instagram, unsubscribed to her husband and started following 27 random people named Emily Nelson.

In July, she joked to deceive her husband, which was not funny because we still not finishedthe disappearance ofChris Pratt andAnna FarisandChanning Tatum andJenna Dewan.

And for what has been unusually hot summer in New York, it has been photographed with a strange amount of pants.

Now that she makes advertising for her new movie,A simple favorThe fans gathered that it dragged us as part of an elaborate marketing program to promote the film (which strikes the theaters today).

Based on the 2017 novel eponymousDarcey Bell,A simple favor is a thriller of the black comedy about a mom blogger named Stephanie (Anna Kendrick) Try to discover the truth of the disappearance of its new enigmatic friend, Emily (Blake Lively) in a small suburban town.

The character of Lively is called Emily Nelson, which therefore explains both the enigma of Hangman and the reason she disappeared from social media only to reappear as a fan account for foreigners with this name.

This also explains the recipient of the cheating, since adultery plays a major role in the film, just like the sexual subtext between the two holidays.

And the costumes are of course an ode to the style of his character.

Even the legend of this photo is a sneaky reference to the film, which you only understand if you have seen it or read the book.

So lively animated with this stunt publication, it is a marketing genius, and someone must have his office and an increase immediately.

For more examples of its social media skills, consult the30 pictures of the most hilarious celebrities Instagram.

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