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Rebranding can be a game changer for businesses. But this can also be a public relations catastrophe. After all, change an emblematic logo easily identifiable as people loved for years can too easily explode in the face of a business. Graphs confusing with illegible policies, these bad logo logo lights will go down as part of the worst of history. And when you want to give up your professional life, start with the40 Best Ways to Restart Your Career!

In honor of the 50th anniversary of the United States, the professional tennis association had the design company based in New York, Chermayeff & Geismar & Haviv, this logo. The only problem?

The company has decided that the inflamed tennis ball that had become an emblematic part of the previous logo should be replaced by a Swoosh adapted to an airline more than a professional sports competition. And for more visual freshness, consult the30 the most ugly sports uniforms ever designed!

JCPenney's original logo: Clear, easy to read, and clean. The Americana-stumbled logo the company in 2012? Everything but. A survey said the new logo injured "Consumption awareness" of the brand and the company was even went to issue an announcement of excuses that urged its customers to "come back". It was a confusing test because it came to pass under the former CEO Ron Johnson, then better known as brand engineering who was responsible for his work on Apple's retail stores. And for more information about your favorite brands, here is the50 design brand names that you are probably wrong.

The original logo of Hershey was brilliant in its simplicity, clearly indicating the name of the brand while evoking the packaging of their classic candy bars. However, fans were less than delighted when the company revealed its new logo in 2014, with an essential oil diffuser looking for Hershey Kiss on and without the possession of the old brand of the company. Others emphasized the likeness of the kiss to a recognizable emoji. And speaking of Emojis, here is theThe best new iphone emojis has unveiled this year.

Strong and powerful airlines, American Airlines seemed to go well with the logo she had for 45 years until 2013. Then the brand decided to do a lot more things to garnish (and less light), coming out of Their emblematic eagle and throwing his profile through a red and blue line. The original logo Designer Massimo Vignelli was cited by saying that it was totally dismissed by the new design. And for more eyes, here is the30 worst cars of the last 30 years.

The original Kraft logo was simple and easily recognizable, which makes this redesign of Smiley butterfly in 2009 all over perplexed.

The horizontally striped globe of Pepsi was an emblematic part of the brand of the brand of Soda Giant for more than half a century before the company has abandoned it for a swoopy disorder in 2008. And when you want to make a new brand of your choice, start by throwing the50 things that no man over 40 should possess.

McDonald's can have one of the most emblematic logos of all time, but the company has disposed of its traditional brand for this monstrosity inspired by the 90s from 1995 to 2003.

Since 1967, the pizza hut logo had been variations on the same theme: the name of the brand and a small red roof on his head. However, in 2014, the brand decided to change things with this poorly appreciated logo, which looks in a way that it was written in sylvolle in the pizza sauce.

Reebok's vector logo, a brand often resembled the sports firewood, was replaced by this generic triangle in 2014 after 28 years. It is not surprising that the retro-inspiring shoes carrying the initial market are so popular online right now. And if you are on the market for super shoes, consider these7 shoes on all occasions that you can wear with anything.

The Marriott Hotel's channel logo earned a serious degradation in 2013 when it unveiled this Swoopy M, which clung to a h to countless customers. Oh, and talking about hotels: do not miss these20 shocking facts that you never knew about your hotel room.

When your brand is based on nostalgia, like morton salt, a more modern logo is not always such intelligent reverse. In addition, they changed hair color! How awful!

Monster.com is all about getting you the work you want, which was why this slotted logo and wrinkled 2014 looking for the redesign of Siegel + Gale was a confusing choice. The new three-dimensional design looks like a giant step upside down for an internet company.

The Oxford dictionaries clearly wanted to distance themselves from gravitas of his old logo, choosing something that looked like Dr. Logo beating instead. And if you visit the dictionary often, dare your spelling with the25 words most commonly misspelled in America.

Life is a good logo slightly sloppy once reflected the fantasic and relaxed atmosphere the brand had clearly tried to cultivate. Unfortunately, the asymmetrical sun came out in 2015, that the company described as "a symbol of optimism" and "perfectly imperfect", seemed to miss the mark entirely.

The classic White-White-Sur-Blue GAP logo was briefly abandoned for this bad rebranding in 2010, before the public outlined essentially shame the company in the start. The brand of society now wears a logo similar to the original, but now with dark blue text on a white background. And if you are a regular retail client, make sure to know the30 best ways to always save money on clothes.

The new logo was deployed by Tropicana in 2009 - the one that would have cost the company$ 35 millionwas almost as bland they come, inviting the company to return to their prior design a few months later.

Paypal has negotiated in their clear and concise brand for this dark disorder in 2014. Unfortunately, the new Logo of Paypal and the Pandora logo were so similar that the first filed a lawsuit against the latter in 2017.

The original IHOP logo was simple and had a nostalgic sensation. The scary smile does the brand deployed in 2015? Not really. In addition: is it a little too similar toThe emblematic logo of Amazon?

The OpenTable original logo concept was simple: open tables. Its new logo for tourist research is deployed in 2015, however, has proved perplexed to customers.

Among the most difficult logo lights of all time, the new Airbnb logo, which struck the Internet in 2013, had many people who wondered if it was a yesija painting board or part of the body.

The Foursquare 2014 Redesign logo took the mark of recognizable anonymous in no time.

Just like the salt of Morton, Wendy replaced their old brand brand in favor of this modern and modern look in 2013. And more stranger, many fans thought they saw the word "Mom" in the necklace of the Burger mascot.

The classic BEST WESTERN logo once decidedly Western. The Bland One The company has deployed in 2015, however, looked like a hotel you will find in a Scandinavia airport.

The old logo of the planet animal has made sense: it contained both an animal and a planet. His redesign of logo 2013, which turned in a comfortable way, was considerably less touched.

The sympathetic name logo of Meetup seemed to be a good choice for the weird site to help adults make new friends. The logo of the sloppy script he trotted in 2016 did not have the same charm.

While the Mountain Dew logos have all been variations on a theme since 1969, the company seemed to think that it had a smart idea when it removed the name of the brand of the packaging in favor of "Mtn Dew" In 2009. Have they thought that people could not handle all the word of "mountain?"

The entire struggle is that it is a form of raw and wild entertainment, which has been reflected in the WWE logo for years. Unfortunately, the WWE cleaned logo the brand introduced in 2014 looked more like a label for a department store. Or Wonder woman.

Bacardi's iconic Logo from Bacardi remained largely unchanged since he debuted in 1959. However, in 2014, the 152-year-old company decided to change things, returning to a more realistic bat and inspired by vintage. And by adding the words "Marca de Fabrica," Spanish for "trade name", downstairs, pretending that the company is more like the Halloween accessories business than the activities of the rum.

The emblematic logo of Cadillac got a relooking not so hot in 2014, when the mark removed the laurel crowns, it had used and extinguished since the 1900s and decided to go with a look more reminding optimus premium .

The old logo of Olive Garden gave its customers a fairly clear idea what they would be inside the restaurant: a false Tuscan restaurant, a cheap wine and lots of chopsticks. The new anonymous logo, which was introduced during the so-called "the Renaissance brand of society", got a pretty heather on social media.

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