23 hilarious things have failed the brand

Of the word "the" to the sound of a bobbin ...


Peoplelove depositing trademarks. TheWorld Intellectual Property Organization Considers that, in 2016 only, an increase of the 7 million branded applications have been filed. But all branded applications do not automatically receive a rubber stamp. For example, if you have tried to use McDonald's classic classic gold arches at your own ends, you will better be slammed with a serious delay (and a fine clicks).CornIf you tried to use McDonald's'other Famous indicator (the prefix "MC"), you would be well in your rights. Despite the safe legal resources, the fast food giant did not protect a mark for these two small letters - and it is only one of the many large cases.

Read more details about this tale and 24 other hilarious cases of patent problems. These are the greatest failures in the history of the brand.

1
The smell of strawberries

a cup of fresh strawberries on a wooden table, trademark failures
Refuge

The French company Eden Sarl sought to the brand the freshness of strawberries of strawberries in 2005 so that they can have a unique use of the smell of soaps, face creams, stationery, leather goods and clothing . However, on the basis that strawberries do not have a perfume - considering various varieties and levels of maturity - societywas refused by the European Union Trademark Agency, as well as its highest court.

2
The word "le"

ohio state university football stadium logo sign, trademark failures
Refuge

One of the most recent trademark attempts was filed by the University of Ohio State prior in 2019. Their brand proposed? The word "le." Universitydeposited with US Patent and Trademark Office (USPTO) in August to try to mark the word in order to sell goods with the full name of the university exclusively. While the brand has not yet failed technically (although many expect it to be),the The Ohio State University has beenreluctantly mocking on social media for the move.

3
The sound of a motorcycle

harley davidson motorcycle in the rain, trademark failures
Refuge

Is the sound of a motorcycle sufficiently distinguished to be worthy of a brand? Harley-Davidson thought. The motorcycle company has filed aBrand application In 1994 for crazy roar, their motorcycles do. But, after an expensive road from nowhere, they fell their claim in 2000. It was a good choice, considering that, on 730,000 active brands of 1998, only 23 had been issued to protect a sound, according to theLos Angeles Times.

4
Snooki's name

snooki polizzi on the red carpet at the vmas, trademark failures
Refuge

Anyone knowsJersey Shore knowNicole PoliizziBy his most popular nickname, Snooki. But that was not enough for thereality show star to get the brand moniker. Polizzi attemptwas overthrown In 2010 due to the fact that the name was already marked as "Snooky" in 2004 by the publishers of a kinderbook calledSnooky Adventures.

5
Carlton dance

carlton dance with witney carson and alfonso ribeiro, trademark failures
Refuge

AllFresh prince of Bel AirThe fan would recognize that Carlton Banks (Alfonso Ribeiro) iconicTom Jones-The remote dance, nicknamed "The Carlton" by fans. However, after the dance has been included in the popularvideo game Fortif, Ribeiro tried to win the brand and challenge use. However, according toHollywood journalistIts registration has been rejected as "the combination of these three dance steps is a simple routine that is not recordable as a choreographic work." Ouch!

6
"Footlongs" of Subway

subway sandwich shop store front, trademark failures
Refuge

The metro is known for their emblematic footlong sandwiches and intended to conceer it. The food chain tried to mark the word "Footlong" in association with its sandwiches, but was encountered opposition by other popular channels, like Sheetz. In 2013, theTable of trademarks with the opposition-Toan that the term was too generic for brand purposes.

7
Yellow smiley face

a walmart employee wearing a blue vest featuring a smiley face
Alamy

If you enter any Walmart in the'90You would have been welcomed with hundreds of smiling faces plastered on panels and uniforms. The former design was so popular that in 2001,Walmart Decided to try to create a brand, taking a company called Smiley Company, who used a similar smiling logo. After a long battle over a decade, the disputein 2016 With the two companies, the right to use their respective smiley faces.

8
The word "tweet"

Twitter, reach a customer service rep
Refuge

Despite only was founded in 2006,TwitterHas been involved in a long and painful battle to get the mark mark on the word "tweet". The company was trying to secure the brand since 2009, but has been diverted because it already belonged to the Tierce Advertising Society, Twittad. However, although not legally awarded by the Board of Directors, Twittermade acquire the property aftersettled with Twittad for a non-disclosed amount (reading: a silver boat load) in 2011.

9
The sound of a bobbin can open

budweiser can opening, trademark failures
Refuge

Get ready to pour a bud for bud. In 2013, the parent company of Budweiser, Anheuser Busch, tried the battle of climbMark of a sound, in particular the sound of a budweiser can open. Not surprisingly, just like Harley-Davidson, they lost. USPTOwas not convinced And refused the application, indicating that "the applied mark is not intrinsically distinctive because all the beverage cans make a very similar sound."

10
The "MC" in "McDonalds"

mcdonalds sign in the air, 1984 facts
Refuge

Despite the use of the "MC" prefix in almost all their McDouble products, McGridle, McCafé, McWheatver-McDonald's does not have the only rights to these two valuable letters in Europe. The brand "MC"was disputed In the European Union by the Fast Fasting Chain Irish, Supermac, and they won in 2019!

11
The gesture of the hand "Harns du Devil"

Famous People Who Used to be Teachers
Refuge

The gesture of the hand "devil-horns" is a universal symbol ofRock 'n' music roll. But in 2017, Kiss FrontmanGene Simmons decided that he wanted the emblematic gesture of all. In the slightest roll of roll 'n' roll of all time, he filed an application with the USPTO in 2017, claiming that he first popularized thesymbol During the band's tour in 1974. Only two weeks after the deposit and after many critics,Strong reported that Simmons had abandoned his request.

12
Cardio B's "Okurrr"

cardi b on the red carpet for tidal, trademark failures
Refuge

It seems that Simmons was not the only onemusician Compete for a trademark. RapperCardi B deposited at the mark its iconic "Okurrr" catchphrase in 2019. The sentence isThe registration has been refusedHowever, on the grounds it was a "banal term, message or expression widely used by a variety of sources that simply transmit a familiar concept or feeling, well recognized". Sorry, cardi.

13
Yellow Cheerios 'boxes'

cheerios yellow box on the shelves of a grocery store, trademark failure
Refuge

It's hard to believe that a color in the rainbow could be marketed, but it did not stop trying cheerios. The cereal markCommerce attempt Their emblematic yellow boxes but have been refused in 2017 due to the fact that, Oh, dozens of other brands of cereals use a similar yellow color for their packaging.

14
Violet packing of Cadbury

cadbury chocolates in the grocery store, trademark failures
Refuge

Similarly, Chocolatier Cadbury wanted to mark their particular shadow of purple: Pantone 2685C. The mark had successfully marked their packaging in 1995, but after trying to expand the brand to include the color of the emblematic packaging, preventing it from being used inall elsewhere, they wereto hit by the U.k Court of Appeal ..

15
Sony's "Let's play!"

sony brand logo sign, original brand names
Refuge

The phrase "Let's Play" became common in the Youtube game community - popularized by the main play channels likeDantdm andCaptain. It refers to a type of video in which a YouTuber will play a video game and distribute it to thousands of viewers. However, Sony, the manufacturer of the Playstation, tried to capitalize on the sentence, to file aBrand application In 2016. Their complaint was rejected, however, on the ground that the USPTO believed that it was too similar to an already existing brand: Georgia Society, "Let'z Play of America".

16
The word "reacts"

laptop open on a table next to a coffee cup, trademark failures
Refuge

Another popularizedYoutube The movement is the recent proliferation of "reaction videos", which are exactly what they look like: users turn and display their reactions to other familiesvideos. A popular reaction channel, brotherly entertainment,Commerce attempt The word "reacts" in 2015, which has been filled with lost reaction and subscribers. Following the criticism, the FINS brothers canceled their candidacy and issueda formal excuse Early 2016.

17
Mouse ears

deadmau5 and mickey mouse
Shutterstock / Shutterstock

Disneycontested Prolific musician EDMDeadmau5In 2014, filing a claim with the brand and appeal testing committee that stated that the mouse's head of the artist's signature was "almost identical to appearance, connotation and A global commercial printing to Disney's mouse ear marks ". The parties settled the court dispute the following year. The terms of the agreement were not revealed, but given that Deadmau5 was seen bearing the head of the mouse since, we can say safely no mark was issued to one or the other of the parts.

18
Beyoncé and daughter of Jay-Z, Blue Ivy

beyonce jay z and blue ivy
Alamy

AllBeyonce This is planned for perfection, so it is not surprising that she tried to market her own name of her daughter:Blue ivy. Shortly after birth in January 2012,Cnn reported thatBeyonce husbandJay Zfiled the trademark for reserve the possible nameMark For a range of baby products. The problem? A bostonwedding Planner already used the name Blue Ivy. In the end, the USPTO has ruled that the name could not be marketed - allowing the two parts to use it.

19
The name "Kylie"

kylie jenner on the vma's red carpet, trademark failures
Refuge

Reality Television Star and Cosmetic QueenKylie Jenner found herself in a battle with Australian Popsinger Kylie Minogue When it tried to market the name "Kylie" in 2015. Minogue deposited for the opposition the following year, then in 2017, according toStrongJenner's proposal was rejected by the USPTO. As recently as June 2019, the war has always raged between these famous kylies: Minogue has released its own "Kylie cosmetics". Your move, Jenner.

20
The "left shark" of Katy Perry

katy perry's super bowl performance with her left shark, brand trademark
YouTube / NFL

AfterKaty Perry's Half-time performance at Super Bowl 2015, all the spectators could talk about one of his dancers: the legendaryLeft Shark, who did not seem to have his move. As the popularity of trampling has increased, Perry has triedTrade Mark The Shark Costume Design stop others from doingmoney out of similar goods. TheBBC Reported that the brand's examiner denied demand, however, indicating that there was not enough evidence to pretend that the design was finally associated with Perry.

21
Fried chicken sandwich

fried chicken sandwich on a white plate, trademark failures
Refuge

Before the Popeyes v. Chick-fil-a fries on the internet,Colón-lorenzana c. South American Restaurants Corp. burned the judicial system.Norberto Colón-Lorenzana attempted to continue the chicken of the church, claiminghe created The fried chicken sandwich working in one of the franchises of Puerto Rico in the 1980s. The first American recourse circuit, however, shoted in 2015. "A recipe - or instructions - the combination of chicken, of Lettuce, tomato, cheese and mayonnaise on a bread to create a sandwich is not very clearly work protected by the right, "Chief JusticeJeffrey Howard written in his decision. MIC DROP.

22
Tom Brady and "Tom Terrific"

tom brady retiring from football april fool's joke
Refuge

Patriots district of New EnglandTom Brady Of course, affirms glory (and unparalleled competence) as far as football is concerned, but it will never be known as "tremendous", at least not officially. In 2019, the patriotic QuarterbackCommerce attempt The term "Tom Form", refer to itself. However, the fans of food were scandalized, seeing that the nickname is most often associated with the pitcher of the fame hall,Reverse. In the end, the brand officials have accepted, rejecting the Brady complaint. "There has never been an intention impact on Tom Seaver's legacy," said a brady representative in adeclaration.

23
The saying, "You're shot!"

donald trump april 2018
Refuge

OldApprentice Host and current presidentDonald Trump Tried trademarks of its spratrase popularity, "You are shot!" In 2004. In the end, USPTOrejected On the patterns that can be confused for the already marked educational game, Franklin Learning's "you are hired". And for more presidential facts, consult the30 amazing facts about American presidents that you have never known.

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