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Monday, Lamborghini unveiled its suv urus at its headquarters in Sant'Agata, Italy, and it already arouses a huge amount of buzz.

While a SUV is not the type of vehicle would be regarded synonymous with Lamborghini, it is logical that the supercar manufacturer would like to enter the growing luxury sports vehicles, which already includes the Mercedes G-Class , the Bentley Bentayga and the Porsche Cayenne (and soon joined by Aston Martin, Rolls Royce and Ferrari).

"I think if you look at the marks of the image, I think you look at a SUV, especially a Lamborghini almost like a Sell-out movement," Jeff Schuster, Senior Vice President Automotive in Detroit LMC,RecountUnited States today. "I do not think it's the case. There is a risk for purists, who can not see a mark view. But as long as they do not move too far from who they are, a box of range include a SUV in these brands. I would not have said it five years ago ".

From a commercial point of view, the decision to create a SUV for the luxury brand is a mild euphemism, since the utility vehicle the global segment with stronger growth in the automotive market, with triplet sales over the last decade and waiting to continue the outbreak. With the Urus, Lamborghini has the opportunity to enter the astronomical benefits, as well as to attract customers from the brand new, even if its image ends and rural laundry until there are certain purists.

"[Urus] will make Lamborghini relevant to customers who have never taken us into consideration before," CEO Stefano DomenicaliRecountAutomotive news in Europe. "We are currently studying 2 + 2 places GT that would add space and comfort to the super sport performance we offer in this sector. At the same time, we move towards electrification, first with plug-in hybrids and, when battery technology will allow Lamborghini style performance, also pure electric vehicles. "

Since the average Lamborghini client has four to six cars, Domenicali is not worried that one will replace the other, as the Urus is supposed to be part of a collection that includes cars for the family, for the week -End, and for a night night on the city. But in addition to adding to the collection of their current customers, the new SUV expands its network to more than urban yuppies looking at speed in the elegant streets of Manhattan.

"They aim to have a vehicle that perfectly illustrates what the characteristics of the base brand are: sport, high performance and accessible to customers who had to give up a sports car because they have children, or just could not get into a sports car any more or it was not practical, "IHSAutomotive Analyst Ian Fletcher.

And when it comes to looks, well ... it's a lamborghini.

"My philosophy is always" waiting for the unexpected ", and first of all the Urus is the Lamborghini, for it seems so beautiful unexpected way," Mitja Borkert, head of design at Centro Stile Lamborghini,said creation of the vehicle image. "The car is exceptional in terms of architectural proportion we took a lot of inspiration from two models. This one is the Countach and the other is the LM002. »

New 641BHP SUV of Lamborghini will be on the market in the spring of 2018, with rumor prices from less than $ 200,000.

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