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Theholidays are just around the corner and although the pandemic maychange the way we celebrate, Nubrans certainly is still on the table. It seems that retailers are overtime this year to bring back a little vacation joy. In Christmas forecast, Target announced an exclusive collection with a beloved toy brand:FAO SCHWARZ.

Target and FAO SchwarzPublish a collection of exclusive toys 70 pieces Later this month, which will be available at all Target stores across the country, on the online store of the target, and at the FAO Schwarz flagship store in New York. This is particularly interesting for fans of FAO Schwarz, because at some point, the brand was dead: theThe company went bankrupt and closed in 2015Before being resurrected in 2018.

According to the target website, thecomplete collection will be unveiled October 18 and will be available for purchase on October 25 a large number ofarticles would be marked at less than $ 20, also. An overview on the target website reveals that the collection includes miniature trains, toy pianos, beauty products and teddy bear.

Christina HenningtonExecutive Vice President and Merchandising Director at Target, said in a statement that the new FAO Schwarz collection will help "provide something new and exciting for children of all ages, all at an incredible value. »

"We also recognize that our customers have a lot to think about this holiday season, and we hope they find a comfort in the safe, easy experiences that we have created, whether purchases in our stores or in Using one of our practical execution options, "she added.

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FAO SCHWARZ has beenemblematic name in the company sold American toy For nearly 160 years, after the first opening in Baltimore, Maryland, in 1862. Just eight years later, the company moved to New York, where the store became a landmark itself, often called the "More famous in the world Toy Store. He certainly did not fail that FAO Schwarz was presented in aiconic scene In the movie 1988Fat.

However, the luxury toy company has faced several difficulties over the past two decades. The FAO Schwarz store on Fifth Avenue in Manhattan, which had been there since 1986, permanently closed in 2015After the company struggled to compete with discount retailers Like Target, which offers toys at a lower price. FAO SCHWARZ also broke twice before, in 2003.

In the meantimecompany has been exchanged by several hands. Fortunately, in 2018, Threesixty Group, Inc. reopened a FAO Schwarz store in Rockefeller Plaza after the acquisition of the company. And now their unique competitor target will collaborate directly with them.

"The partnership between FAO Schwarz and Target seems so just because when you think about the history of the target, they have been known to bring a great product, great design, big brands, across the country,"David Niggli, Director of Merchandising for FAO Schwarz, said. "FAO Schwarz has been known for many of these same things. And for more recent detail news,Walmart finally start selling this in the 50 states.