This emblematic sporting goods company closes stores at the national level

Columbia Sportswear struggling in the current economic center and shops close.


The last victim ofThe current abysmal retail climate is one of America's most advantageous sports companies. This week saw the announcement thatColumbia Sportswear will close several locations at the national level. The company, which has been in operation for 82 years, has recently suffered low earnings, forcing closures. Learn more for more, and for other sad news on a pillar of your childhood, discoverThis beloved catering chain just dropped bankrupt.

Columbia's announcement follows insufficient trimester gains that showed that the Company's revenues fell by 23%, which represents more than $ 65 million in its $ 767 million forecasts.Tim BoylePresident and Chief Executive Officer of Columbia, attributed the decline in profits to a dramatic fall of number of buyers of people withRestrictions in progress around Covid-19. "While September, it was our strongest month of the quarter in our direct US consumption business, we have not seen a sustained improvement inBrick and mortar store traffic To date, "said Boyle in a statement." We anticipate the traffic of these markets to stay depressed until tourism resumes. "

"We continue to evaluate the portfolio and anticipate additional underperformant stores," he added. "To improve the profitability of the store, we focus on improving the efficiency of store work and rental negotiations are underway." There are still no news that shops will close and how much.

Columbiaannounced in April That Boyle had reduced his salary at $ 10,000 until January 2021 "to reflect the leadership commitment to focus on funds available on the needs and employees of the company."

Based in Portland, Oregon, Columbia Sportswear has always focused on outdoor clothes, shoes and accessories that "reflect our northwestern Pacific and our indomitable spirit". FounderGert Boyle Was the girl of the Germans fled the Nazi diet in 1937 and originally founded Columbia Hat Company. When Gert took it in 1970, he became Columbia Sportswear and developed in a full range of outdoor equipment. In 1986,The famous "bugaboo" parka has been released, a reference in alpine ski breads; 1996 saw theirPerformance fishing equipment range introduced for fishermen on the line; and in 2016, they created innovationExtreme power Eco, with recycled plastic bottles and fabrics without dye for a minimal impact of the environment.

Already, Columbia Sportswear had already hadClosed location Eight stores Through the United States and close its European stores "until new order" in March, with these new permanent closures other stores to follow. Read more stores that stop and for the latest news from the world of retail sales, check whyThese 2 main shopping center chains just filed for bankruptcy.

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