Good Lifestyle

The stores want to make money - and many of them, to that. So when you go to a simple list of purchases, but leave with a cartography of things that you have not had any intention to buy when you enter, it's not just chance. Retailers have designedCreative Ways To make you pass more money without you even realized. To help you shop more intelligently and spend less, we talked about experts and rounded some of the most common retail tips to look for you can know exactly what you are against.

If you see a group of yogurts at a price of $ 10 for $ 10, you can think it's a good deal and go, even if you do not have itneed 10 yogurts. However, a silver economy expertANDREA WORCH says it's just anotherRetail trick to get you more.

"Buyers see $ 10 for $ 10 as a better value and will do it even if they did not need this amount in the first place," says Woroch. "And sometimes, these sales are not always the best price per unit, so be sure to compare it with brands of competitors and store brands to find the best offer."

Do not worry, your eyes do not play tricks on you. Wororo says the trolleys have become "super dimensioned" in recent years because when you see an empty basket, you are cheated thinking that you have not bought enough and that you are "more inclined to fill it with objects [ You] No need for. "To fight against that, it always recommends using a hand basket whenever you shop with lighter loads.

Personal finance expertJon DULIN Most people focus on the "50% discount" part of these "offers" and forget that they pay a total price on the first element. Dulin says anyway you lose because "the purchase of two is a waste and that only the purchase is not a sale at all."

The shops do their best to catch your eyes where they are already looking naturally when you navigate.

"Higher beneficiary margin items are placed exactly where your eyes go to the foreground," saysDavid Bakke, expert in detailDollar Sanity. "If you want the best offer, you probably need to lean and look at the bottom of the shelf."

Have you ever wondered why some items are placed at this point of choice at the end of each island?

"A Crafty retailer will store this section with consumer goods that go hand in hand with all that the aisle sale, saysOhayon, CEO ofSilence. "For example, if you browse the grocery section, expect to see items related to the restoration on the end cap. These would include paper plates, paper towels, even wine and some beer." How do you avoid taking the bait? "Look at the other way when you reach the end cap sections," said Ohayon.

On at least one of the shopping excursions that you have taken over the years, you have probably had the experience of loving the way something looks like when you try it in the store only to be disappointing when you Put at home. for the first time. A complete mystery, right? Well, not exactly.

"Retailers use distorted mirrors so that buyers appear thinner, knowing that most people will buy clothes if they look like the way they look at it," explains Woroch. "Some stores will also tilt the mirror to create this longer and leaner reflection or use the low light to make you look tanner, which also improves your appearance."

Whenever you need food staples like milk and cheese, you may have noticed that you have to walk until the end ofThe back of the storeCatch them. It is not a coincidence that Bakke said, noting that the technique "requires you to cross the majority of the store to get to what you need", increasing the impulse purchases along the way.

The candies, the gums, the mint to cut the breathing and the batteries are generally found near the box for a very similar reason. Bakke notes that, since these items are "cheaper", you are more likely to find yourself in your cart at the end of your trip. AndaltoYou spend more money without even giving him a second thought.

You may think that these food samples are nothing more than thanking you from a shop to thank you for shopping in their establishment, but unfortunately, it would be naive to watch snacks.

"Free food samples are a turn," says Bakke. "If there is a cooking station installed near the meat section with free samples of a steak product, you may be more inclined to engage the sampler, and then make a purchase if the item was tasty. "

When stores offer a multi-rate case - $ 5 $ 15, $ 25 off $ 75, or $ 50 off $ 150, for example, you "Save the same percentage regardless of the amount you spend, "says Woach. "Do not be fooled and calculating the percentages savings - and get only what you had supposedly."

Have you ever wondered why most prizes end with 0.99? Or even 0.95? Well, according to Woroch, they are called "charming price", they are intentional.

"Consumers have been packaged to associate new finishing prices with discounts and better offers," she says. "In addition, consumers are often due-down-attributable to" left-digit effect ", which means that we pay the greatest attention to the number to the left of the decimal point."

Most stores turn their items on sale to "attract a large clientele" and finally create a "favorable opinion of the store", says Woach. However, most of these "sales" prices are based on a lot higher prizes that would normally be basically, essentially creating the illusion you save money.

There is a reason for which you feel fresh bread in the oven when you enter the supermarket or chocolate chip cookies when you spend the fields in the mall - and it is not only because of the aromas From the ovens of the shops, says Woroch.

Stores deliberately channel the smells of their products in a way that attracts consumers walking during the day. Some, likeThis supermarket in BrooklynI have even been known to use perfume machines to catch potential customers with the nose.

You may notice your local grocery storeStore has a sale for each holiday-Commever those likePresident or the Labor Day. Using these federal holidays to find a sale, Bakke says that retailers try to put you in their stores during your day off. And although you can end up buying a sales item, they also hope to buy a "group of other things that are not on sale".

WhenYou shop online And see a timer on the screen indicating that a particular offer is about to expire, that may have guessed a Sneaky Tower.

"The timer creates a" fear of absorbing "the effect on the consumer", declaresKeeon Yazdani, head of the chief market atWerCBD. "Putting these messages on the header of a website usually leads to a high conversion rate because the header is the first thing that consumers see when a load website."

Many people hear the words "10 to 20% discount" and think: "Why not?" And that's exactly what sales associates do when pushing store cards on you when everything you are trying to do is make a cashier and being on your way Many. But it's not just because they receive a commission when you register; This is because over time, the cards make you spend more money.

"These store cards are delivered with an extremely high April, a retro active interest and limited rewards - if even offered all delay fees and other sanctions and other penalties," says Woach. "If you do not shop often in this store, you can forget the new account and miss a payment, which makes the initial discount obsolete."

Let's look at advertisements of large promising windows of big discounts and limited time offers can be quite seductive, and we have all been fooled by them at some point. However, Bakke says if you actually analyze the ads, you will probably notice that real sales are not so big. They are just a "stratagem to get you into the store".

Additional reporting by Alex Daniel.