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Walmart is aThe people of the brand have deemed For all their purchasing needs since 1962. But over the past year, how consumers have purchased their products have changed dramatically as a result of the Pandemic of Covid. Many people have turned to online shopping when the lock orders have been applied and continued to do so at a time off ease and continue to avoid contacts in person as much as possible. While Walmart has long mastered and dominated the brick and mortar shopping experience with more than11,440 stores Without the world, its online presence has not necessarily maintained time. And now that purchases have really changed in the digital world, Walmart's struggles have become clearer. In fact, a new disclosed document of society seems to reveal what Walmart considers as its greatest weakness. Read it to find out what Walmart loses its right-of-way on the mutational retail market.

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A flight society note revealed that Walmart had trouble maintaining hisdominant position As the main destination of the grocery store in the last year, as indicated by Recode in an article in May 7. The 100-page document of February-which recessed, butBetter lifeHas not been seen - was created for advertising agencies to supervise the planning and purchase of corporation advertisements.

"The grocery store, the company's growth engine, loses the share on the part", a slide of the document would have read. Another slide on the retailer grocery company reportedly reported: "Walmart is not first and foremost" in the commercial space of the grocery store.

Better life Exit to Walmart for a comment about the memo of the future but did not receive an answer immediately. A spokesman for the company refused to comment when he is reached by recode.

The leak document indicates that Walmart faces the heat of competitors, both digital and brick and mortar. "More than ever, Walmart Shopper [s] chooses competition", a slide of the memo would have read. And according to the recodé, the document included logos of competitors such as Publix, Target and Albertsons and statistics showing an increase in customer traffic in these stores compared to a Walmart decline.

The company also launches on the online grocery market, where it leads thanks to its Borbure popular pickup service. However, the memo said Walmart faces STARK competition from online grocery service instace. According to Recode, before the pandemic, Walmart had a nearly 40% share of the online grocery market and online delivery, compared with only 20% for Instacart. But on 2021 February, Walmart's share had shrunk only 31% and that Instacart had increased by 30%, putting neck and neck.

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Walmart introducedA new subscription service Called Walmart + on September 20, to attempt to compete with Amazon Prime, one of his main threats. According to Ris News, Amazon highlights all its competitors, including Walmart-inThe e-commerce spaceowned by more than a third of this market.

Walmart + is available for users at $ 98 a year or $ 12.95 a month and allows unlimited delivery from Walmart stores arriving from the same day. In comparison, Amazon Prime membership fees are $ 12.99 per month or $ 119 a year. In December, Walmart +dropped its minimum $ 35 order For free shipments of one or two days to become more competitive with Amazon Prime, although the minimum remains in effect for the grocery store.

Nevertheless, a source familiar with Walmart + said to recoder that he did not come without his own challenges. According to the source, the company has struggled to keep new Walmart + members. The memo of the future would also have stated that the company had to improve renewal rates, as well as the rate at which free trial participants are converting to paid members after 15 free days are rising.

Despite these challenges, Walmart is still theThe largest retailer in the world, however, according to the National Retail Foundation (NRF). And there is a reason for that. According to Walmart'sLast gains reportThe company has increased both revenues and profits of $ 35.2 billion and $ 40.2 billion respectively during its last fiscal year. The company has also increased US e-commerce sales by almost 80%. However, the recode stresses that many Walmart competitors have also increased their income and benefits over the past year due to COVID, which is what the company clarifies in the FUI document.

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