It is which replaces Victoria's secret angels
After years of claims, the brand finally makes a big change.
The secret of Victoria has been involved in controversy in recent years. The company has been called to its nonclusive definition of what has sexy, accused ofMisogyny and harassment by current and old employees and have suffered an importantLoss of income. In 2019, Victoria Secret Angels who wereemblematic brand Hanging their wings and the annual fashion show has been called. Now the secret of Victoria has announced that will replace the angels. Read on to see the new faces of the brand.
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A group of famous and prosperous women will replace Victoria's secret angels.
In a declaration of June 16, the secret of Victoria introducedTHE COLLECTIVE VS, "A group of women fully growing that shares a common passion to conduct positive changes." The group includes athletes likeMegan Rapinoe, professional football player and pay equity and activist LGBTQIA +Eileen Gu, a free skier and a sports defender of the sports of youth and youth and youth.
The group also includesPriyanka Chopra Jonas, actor, producer and contractor;Paloma elessor, a plus size model and a body defender;AKECH, model, refugee and mental health supporters; andAmanda de Cadenet, journalist, photographer and founder of #Girgaze, a platform for female photographers.Valentina Sampaio, which was Victoria's first transgender model in 2019, also joined the collective VS.
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The collective VS will be more than the faces of the brand.
Rapinoe saidThe New York Times that she was convinced ofJoin the Collectif VS In part because it is not a normal ambassador of the brand. She said it extends to consult the language of the company, the types of products it offers and the nature of the brand's narrative. ThroughThe New York Times, Rapinoe and Chopra Jonas will work on both new lines with the company that will start at the next source.
In addition, the collective VS will publish a Podcast organized by Cadenet in which members will share their "remarkable experiences and perspectives", according to the declaration.Martin Waters, the former leader of the international affairs of Victoria, which was appointed director of the brand in February, declaredThe New York Times That we did not see Victoria's latest secret fashion show. It predicts that this will probably come back in 2022 with a brand new look.
This change is a long time to come.
"I knew we needed to change this brand for a long time," Waters saidThe New York Times. "At the moment, I do not see [the angels] as being culturally relevant." The Director General knows the company behind other cultural changes. "When the world changed, we were too slow to answer. We had to stop being on what men want and be on what women want," he continued.
In the declaration, the waters recognized that what is coming is "a dramatic change" for the brand.The New York Times Called this change perhaps "the most extreme attempt and the most bankrupt of a brand recovery in recent memory".
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Thanks to all his trials and tribulations, the secret of Victoria remained at the top of the women's underwear market.
With all the bad press of the company over the last two years, it still succeeds in staying at the top of the market. ThroughThe New York TimesEUROMONITOR INTERNATIONAL found that although the company passed from 32% of the US Women's Underwear on a 21% in 2020, Victoria's secret is still the largest seller. The second highest competitor, Hanebrands, rarely approaches, with a 16% share of the market.
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