This is the least confidence retailer at the U.S. right now, the data show

Of the 100 most visible brands in America, he has the worst reputation between retailers.


We have all our favorite stores to make shops on places we trust to provide the products we need and we want at a fair price, perhaps even with a friendly smile. But many shops have failed to do that, according to a recentSurvey Axios Harris. In fact, part of thethe biggest names There are questionable reputations between consumers. So, what is the largest senior trust retailer in the United States?

The Axios Harris Sweang 100, based on an annual survey of 42,935 Americans, used a two-step process to find out. First, the investigation determined the "higher awareness of the public companies of the companies that excel or weaken in society", estimating the 100 "most visible companies". They were then noted by a second group of Americans using seven key dimensions of affinity, ethics, growth, products / services, citizenship, vision and culture. The brands have been marked on a scale of 100 points where the lower score meant the poorest reputation.

Since the 100 classified brands, which included everything from media companies to wireless carriers, we have chosen retail trademarks that have at least one kind of brick and mortar presence. Then we examined the lowest markers to determine the less confidence retailer between consumers. Read on to find out what it is.

RELATED:Never buy this one in Walmart, customers say in a new survey.

11
Leisure lobby

Hobby Lobby store exterior
Ken Wolter / Shutterstock.com

Reputation note (out of 100): 74.5

10
Kohl's

kohl's store entrance
Refuge

Reputation note (out of 100): 74.4

9
Nike

Man walks by Nike sports fashion store in Manchester, UK. Nike brand was valued at 19 billion USD in 2014.
exit

Reputation note (out of 100): 72.8

RELATED:An Olympian just snap Nike for an "disrespectful" advertising campaign.

8
Northern

The exterior of a Nordstrom store whose entrance is flanked by palm trees
exit

Reputation note (out of 100): 72.8

7
Macy's

macy's entrance in mall
Refuge

Reputation note (out of 100): 72.3

6
Dollar

exterior of a dollar general store
Shutterstock / Jonathan Weiss

Reputation note (out of 100): 71.4

RELATED:If you bought these people in general dollars, destroy them, the authorities say.

5
Dollar tree

the outside of and parking lot in front of a Dollar Tree Store in Fort Myers, Florida
Refuge

Reputation note (out of 100): 71.1

4
Gamestop

the entrance of a Game Stop store in a mall in Kokomo, Indiana
Refuge

Reputation note (out of 100): 69.7

3
Walmart

Jan 9, 2020 Mountain View / CA/ USA - People shopping at a Walmart store in south San Francisco bay area
exit

Reputation note (out of 100): 69.7

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2
JC PENNEY

the entrance of a JCPenny at a mall in San Jose, California
Refuge

Reputation note (out of 100): 66.3

RELATED:The only thing every big store department store has now forbidden definitively.

1
Sears

Sears store entrance and sign in River Falls, Wisconsin
Refuge

Reputation note (out of 100): 61.2

RELATED:This store has the worst customer service in America.


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