Meet the Fitbit Ion, the new elegant SmartWatch of the company

It will follow your fitness and order you a cup of Joe.


The Fitbit has traveled a long way from its little tracker og, that the thin-clip-clip device is used to seeing hardcore fitness lovers hanging on their belts like pagers at the end of the Auron. Fast forward to today - several clips, flexes, loads and outbreaks later - and the portable pioneer has teamed up with Global Sportswear Giant Adidas to announce its most recent and technologically advanced realization: Ion Fitbit , its first SmartWatch which is clearly meant to challenge the Apple and Nike Collaboration Manager, and will be available from October.

Ionic is definitely impressive. Retail of $ 300 and flashing the elegant and stripped design of the company, Ionic has had all the latest technological bells and whistles to satisfy the fitness enthusiasts of all scratches: it is activated and waterproof GPS, and the company Promises that its follow-up features are more pinpoint than ever before. (It measures heart rate, steps, even blood oxygen levels.)

But unlike previous adjustments, it will have an application platform, and will pre-load with applications by companies such as Strava, Pandora, even Starbucks. For riders, for example, it will contain an assorted execution function, which will help the runners track their workouts and get a lot of comments. (Whenever you run the same route, executions match your previous activities and graphics of your progress in time - so you can see if you tend more quickly, slower or stable.) Users will also have access to Fitbit Coach, which offers workouts, wellness programs and other objective-based tools.

In addition, Ionic has a terrible life of the four-day battery (although it comes up considerably if you listen to music and using GPS), and it will be available in three colors: gray, silver and orange . And, unlike the Apple watch, of course, the Ionic Fitbit (and the new wireless earphone of the company's exercise, retail $ 130) will be able to associate Android devices as well as IOS devices.

It is a potential game changer for the company based in San Francisco. Although the sale of pure Fitness trackers has suffered in recent years - and many Fitbit competitors from Trady Era-Fitbit have fallen to management, including Misfit and Jawbone-Smartphone sales, continue boom. According to Gartner analysts, 41.5 million Smartwatches will be sold worldwide this year, which represents a 19% increase over last year. And on the heels of the ion ad and adidas earlier today, the Fitbit stock jumped by 5%.

The company publicly said that Ionic is not a "general" watch and is largely for fitness enthusiasts.

In this, it's a major step forward.

$ 300; In OctoberFitbit.com

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