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Anyone has already been in a business building knows that CEOs always reside at the top. It turns out that it is not only for symbolic purposes, they can take advantage of the city of the city and fill their kingdom. According toA new study published in theJournal of Consumer PsychologyPeople at higher altitudes tend to do more financial risks because it actually makes them feel more powerful.

For the study, the company's researchers for consumer psychology analyzed the data of 3,000 world hedge funds that represented assets on more than $ 500 billion and found a positive correlation between how many risks that a person was willing to take and at what height of their office in the building.

They then led an experience in which the participants were invited to make decisions of Paris while bringing up and down a skyscraper, and found that those who went on the 72nd floor were more likely to play a lot to those who descend in the lobby.

In the third experience, the researchers asked to take ten decisions on the ground floor or third floor and found that on the third floor were similar more likely to make a more risky bet for the chance of a gain. raised. When asked to fill in a series of unfinished words, the third floor participants were also more likely to choose words associated with power than those on the ground floor.

A fourth experience also found that people were more likely to try an exotic and unknown fruit when higher levels of a building than on the weakest.

All experiences led researchers to draw a last conclusion.

"When you increase the altitude, there is a subconscious effect on the meaning of power," Lead Author Sina Esteky, Ph.D., Assistant Professor of Marketing in the University of Miami Business School, said . "This increased feeling of energy leads to more behavior in risk search."

These results are not simply dismissed on why so many large fund renders reside in the upper echelons of office buildings. This could have interesting implications for surgeons and politicians in the assessment of how the elevation of their office affects their probability of making more impulsive decisions, not to mention a loft penthouse an even more attractive perspective.

There is a capture to all this, however. According to Esteky, the association between elevation and power must be subconscious to have the integral effect on your psyche.

"The important lesson is that when people become aware of the potential impact of elevation, it does not happen," says Esteky. "The brain is very susceptible of subtle situation factors, but also really correction for these effects, so that awareness can help us be more rational in our decisions."

This could be good to keep in mind because risky companies do not always pay. After all, it'sWhy Warren Buffett does not believe in Bitcoin and believesIt is crucial to do your research before making an investment.

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