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September 26, 1960,Richard M. Nixon andJohn F. Kennedy On the square in the first presidential debate to broadcast on television in history. Although it was an exciting moment for technology, he remembers the most of an example of the fact that, with regard to politics, appearances matter.

"I listening to the radio entering Lincoln, Kansas, and I thought Nixon was doing a great job", former senator.Bob Dolerecalled in a PBS interview. "Then I saw the television clips the next morning and it ... did not read well. Kennedy was young and articulated and ... the wipeda."

But, according to new research, it was probably not just the good appearance of Kennedy and a well-equipped costume that had an advance in the running; It was the width of his face.

Ina study whose results have been published This week inPsychological science,Caltech's research has led several experiences that suggest that people can often predict the confidence of a masculine politician by looking at him.

In an experiment, 100 volunteers were presented with 72 photos of white male politicians, half of whom were found guilty of corruption and found that they were able to identify which records are not rectified in relation to those who Have not 70% of the time - despite having no other previous knowledge of them.

The researchers have closely studied the facial traits of all politicians to determine the source of this disparity and have discovered that politicians with higher ratios of face width were more likely to be perceived as corruptible.

To confirm that it was really the cause, they gathered photos of 150 politicians and changed their faces to look larger or closer. The 450 resulting photos have been shown to volunteers and, again, those who had larger face characteristics were considered more corruptible.

The researchers could actually be on something, however, sincePrevious studies indicate That men who have wider faces generate more testosterone and are more subject to aggressive behaviors and are therefore also perceived unconsciously perceived as more threatening.

The researchers note that you should in no case take the study as a sign that you must automatically disqualify a political candidate based on his appearance. But it's a good perception bias to keep in mind when you head for polls.

"It can be difficult to understand why you can look at the faces of others and say something about them"Chujun linen, a graduate student from Caltech and co-author of the study,said in a university newsletter. "But there is no doubt that people form first impressions of the faces all the time. For example, on dating sites, people often refuse potential games based on images without reading the profile."

For more information, seeWhy women are attracted by square jaw men.

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