This brand claimed that his clothes arrested Covid. Now it's fine millions of people.

The CEO of the brand asserts that the company has been misled, but a judge did not go in their favor.


Before Covid vaccinations have become available, the inhabitants of the world were trying all and everything to protect themselves from the virus, fromDisinfection of grocery and mail To store months of toilet paper for not having to go out. But in this period of panic, others sought to capitalize on this fear of doing a fast dollar. Some companies evaluated EPP, others soldUnregulated hands sanitizerAnd a brand even claimed that his clothes could stop the spread of Covid-and now, it was sentenced to a fine of millions of things. Read it to know which company must pay after deceptive customers in the middle of the pandemic.

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The Activewear Lorna Jane brand has been fined to claim its clothes could stop Covid.

Sydney, Australia 22 July 2019 Lorna Jane is a manufacturer and retailer of women's activewear
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Australian asset company Lorna Jane Ajust been sentenced to a fine of millions After claiming his clothes could prevent the spread of COVID. The company announced that its clothes were treated with a substance they called LJ Shield, which they felt could kill the virus.

"LJ Shield is a revolutionary technology that transfers all pathogens to your activity clothes (and face this, the one we all think is CIVID-19) impossible by eliminating the virus in contact with the fabric," wrote the company in a post Instagram, according to the Prosecution.

Better life Contacted Lorna Jane for a comment on allegations but did not hear yet.

The company was continued by an Australian regulator.

Canberra, Australia - October 7, 2018: Website of The Australian Competition and Consumer Commission or ACCC, an independent authority of the Australian government.
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Lorna Jane was pursued by the Australian Competition and Consumer Commission (ACCC) in 202020 forpromote its line LJ shield active products like COVID blocking. On July 22, 2021, a federal judge ruled in favor of CCIV and stated that the Corporation should pay $ 5 million in Australian dollars (US $ 3.7 million). The ACCC said that Lorna Jane stated that he existed "a reliable scientific or technological basis" for his claims, but the Court found that it was not true.

"The whole marketing campaign was based on the desire for consumers of increased protection against the global pandemic", President of ACCCSIMS rod said in a statement. "The $ 5 million in penalties imposed by the Court emphasize the seriousness of Lorna Jane's conduct, which the judge called" exploitation, predatory and potentially dangerous ".

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The CEO of Lorna Jane states that the company has been misled by a supplier.

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Lorna Jane CEOBill Clarkson Accepted the decision of the Court and will pay the fine, but it argues that it was a question based on suppliers. According to Clarkson, the company was misled by "a trusted supplier [who] sold us a product that did not work as promised," he told the British Broadcasting Corporation (BBB). "They led us to believe that the technology behind LJ Shield was sold elsewhere in Australia, the United States, China and Taiwan and that it was both anti-bacterial and anti-viral. We thought we were going to our customers. "

Lorna Jane has shops all over the world, including in the United States.

Sydney, Australia 22 July 2019 Lorna Jane is a manufacturer and retailer of women's activewear
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More than 30 years ago, Lorna Jane was founded by the aerobics instructorLorna Jane Clarkson, who claims to have invented the term sportswear. "Since the conclusion of the term sportswear, Lorna has spent three decades learning, evolving, listening and driving in the design of products and the normalization of sportswear garment everywhere," says the Website Lorna Jane.

According to the trial, Lorna Jane has 108 retail stores in Australia, but the active clothing brand also stores shops in the United States, New Zealand, Singapore, UK, France, Emirates United Arab and Malaysia. StatisSide, the company offers shops in California, Texas and Washington.

Lorna Jane also sells her products via her online store, as well as through Kohl.

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