Why does McDonald use red and yellow colors?
There is in fact a science behind the color choices of the fast food chain.
There are few brand logos as emblematic asMcDonalds Yellow golden arches resting on a bright red background. If you are like a lot of people, see that the neon sign on the highway makes you imagine a warm, tastyMac and crisp, saltyfries-And there is in fact a scientific reason for that. The red and yellow color game McDonald uses is a powerful marketing tool. Just the view of this yellow "M" in the middle of a red sea can actually mitigate your hunger forfast food. So, before falling for that during your next trip on the road, take the time to understand the science behind these desires and why the colors of McDonald are red and yellow.
The color has a huge impact on our brain.
A 2011 study in theJournal of the Science Marketing Academy Examined science behind the color of humans, as well as how color psychology is used in marketing today.
It turns out, the colors have a considerable impact on how our brain stores and treats memories, even a very young age. The warning brands have been hit on the power of color to drive us to make purchases - and McDonald's has mastered this approach in fast food.
Ok, but why does McDonald use the red and yellow colors specifically?
Satyendra Singh, a professor of international marketing and business at the University of Winnipeg, studied the use of color in marketing. He examined how specific hues can influence the way we feel, see and think. In a 2006 document for the newspaperManagement decision, Singh noted that the red color "stimulates the appetite". And Karen Haller, one of the main authorities on how colors influence purchasing decisions, toldInternal business community This red is linked to "energy" and "excitement".
The distinctive and happy yellow of McDonald gold arches is also not a happy accident. Singh said that fast food companies tend to use the brilliant eye color to "divert customer interests". Haller also pointed out that yellow tends to connote "happiness, optimism and conviviality". In addition, it is the most visible color of the human eye during daylight hours.
A friendly place to eat that makes you think of happiness? It sounds like somewhere you would like to be, right? It looks like you want to travel to McDonald's when you see this red and yellow sign on the highway.
In addition to that, red and yellow are the colors of two conventional McDonald condiments.
In 2018, Paul Findlay, an Australian advertising leader, wrote aarticle On how the combination of red and yellow reminds us of Ketchup and mustard. Findlay says McDonald's logo thus evokes the experience of enjoying a quarter of a book that covered bright and distinctive condiments in our minds.
"This simple and very steak sensory trigger even the best of us helping to the price as a pack of fast food zombies impatiently heading to a McBrain hamburger," he wrote.
But McDonald is not the only quick restore chain to use red and yellow colors.
Burger King, Carl's '' Burger and Sonic-Burger-to name a few - all used red and yellow in their mark at some point. So, if you find yourself imagining a juicy hamburger and fries the next time you see the McDonald logo, it may not be a real hunger, but a reaction to this red and yellow-selected yellow badge that makes you feel like that.
