Big Boy has just replaced his beloved mascot
The smiley boy takes a step forward.
Big Boy says goodbye to her emblematic and emblematic mascot - The Peppy boy with checkered combinations and hair that is exaggerated skilfully and hello to Dolly.
The restaurant chain, which has more than 70 Americans with mostresident in Michigan, had the same mascot since its beginnings in the 1930s. Although the name of the American comforting food chain, Big Boy, will remain the same, the mascot will change to a little girl named Dolly. It is not that the original male mascot has been criticized or canceled by the company; Instead, change is directed by the release of a brand new menu item.
"We deploy a brand new chicken sandwich. We call it the best chicken sandwich of Cluckin and Dolly, who has been with Big Boy since the 1950s [S] as far as possible with our comics," Big Boy Director of Training Frank Alessandrini saidTV on Michigan Wood. "We decided that she will be the star of this sandwich while Big Boy was the star of his two-speed sandwich." (In touch:We tried 6 fast chicken sandwiches and it's the best)
Dolly, who comes out a purple dress with a pink underside and blond hair that is shot in a ponytail, was presented in the adventures of theBig Boy Comic Book Seriesas well as on thechildren's menu Sidekick of Big Boy, for almost 70 years now.
Once again, the direction revealed that the change of mascots has not been invited by other food brands modifying the name and image of their products constructed on offensive roots (think:Aunt Jemima and Uncle Ben) Change is largely promotional, which asks the question,Is it permanent?
"It's Dolly's time to shine now with our chicken sandwich. So she took the first plan right now. She is in charge," said Alessandrini to Wood-TV. "The name will always be big boy but as far as the logo, she runs the charge and we'll see when he will come back if he does."
For more, check these52 lifestyle cooking hacks that will be happy to cook again.