Expect this major change of Starbucks after coronavirus
Will your Starbucks close?
Despite being in the middle of a pandemic - where the work - of the life of the house is the new normal people does not jump their morning coffee trips. And for that, Starbucks has been here through all this to cover your coffeen. While Java lovers across the country were delighted to hear that Starbucks would not need toClose entirely because of coronavirus closuresThe Seattle-based coffee chain will not be emerging from Covid-19 without Scot.
In fact, there is a change you can expect to seeStarbucks Post-Covid, and it may not be so surprising to hear that you think.
In aLetter to customersChief Executive Officer and Starbucks President Kevin Johnson announced that the coffee chain moved to the opening of more training locations and some cafes.
"Our digital leadership and ability to transform more efficient locations and formats to successful new store formats (ie, Starbucks stores from low traffic shopping centers with new Starbucks locations. [. ..] Florissants) are unique forces we will support in the coming month, "wrote Johnson. He also added that these plans to move to a more-based business-based model were in place before the coronavirus pandemic, but the company would shorten the three to five years plan for taking place over the next 12 to 18 years. month.
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For many devotees Starbucks, this strategy change does not sound all that most customers have not ordered directly from baristas for a while. Approximately80% of Starbucks pre-Covid orders were "to-go" commands, according to Johnson. Whether by the Drive-Thru application or mobile, Starbucks customers usually control out of stores because of their need for convenience at a time. Thus, when all Starbucks locations operated by the company closed access to cafes and have been moved to a driving servicehalf-March, Life has not changed at all.
Combined with social distancing guidelines, it is logical that customers of the need for easy speed and control are enough reason to turn off the store-based stores and open Starbucks sites that focus on focus on pickup and driving. So what will we look like?
Post-Covid, you can expect to see more Starbucks locations like theStarbucks pickup place Penn Plaza. At this point, there is no need for cashiers or waiting online. Customers order and pay and pay via the Starbucks mobile app. Once you arrive at the pick-up location, you are able to track the progress of your order on a digital status card, then take your drink and your food directly from a barista.
This can be the dawn of no more misspelled names on coffee cups, but we do not bother us to sacrifice some laughs for safe and accelerated service. Starbucks is not the only restaurant change strategy in response to the Coronavirus pandemic. Find out how other food channels will work with these10 shocking modifications of restaurant owners secretly envisage.
