This long-awaited chipotle article is only available in a way
The unicorn in the Chipotle menu is finally here!
Fast Casual Chipotle Restaurant Fans know that new menu items are much rarer than anywhere else. But when the restaurant adds something new to their carefully organized menu, customers love it. CEO Brian Niccol said the guests loved the latest additions to Carne Asada, Queso Blanco and SuperGreens mixture for salads that Chipotle deployed over the past year.
Now the chain tests a new anticipated menu item with impatience: the quesadilla. Yes, the Unicorn of the Chipotle menu is finally here!Once the most requested non-menu item, the Quesadilla becomes a permanent luminaire on the chipotle menu.
But flash and you will miss it - the channel has announced that they test theirAll new Quesadillas as a digital product only, which means you may not be able to order it online, not at brick and chipotle mortar locations. The tests take place in Cleveland and Indianapolis.
The movement makes that the quesadillas are always a secret menu element, but the company is confident that customers will jump on board. "It will take some education to inform people that the quesadillas are not on the front line, but consumers do not fight the idea of having to order in the application or on the web to get a quesadilla "Niccol said.
Digital sales of chipotle go strong
In an economically devastating climate for so many catering companies, Chipotle relies on its robust digital sales to survive.
Digital sales increased by 80.8% and accounted for 26.3% of sales in the last quarter of the brand.
This helps that Chipotle usesFree shipping to attract new customers to their digital business. Ordered directly from the chipotle application or website, free deliveries are made by Doordash, which leaves the restaurant with thinner margins. However, Niccol says it's worth investing - the overvoltage of new digital clients from free shipping proposals frequently reflects repeated online commands from these same clients.
To start, Chipotle is one of the few restaurants that do not engage in premium pricing. The CFO of John Hartung noted that the price of Chipotle indicated on third-party delivery sites are not higher than those prices in store. He added that some restaurants charge 20% to 35% more on third party sites.Subscribe to our newsletter To get the latest news from the food and restaurant delivered directly in your inbox.
